- First, our journalists let people know that they'd be covering the event, which helped to drum up some interest.
- Then, Matt and Ryan both gave a variety of updates that really emphasized the atmosphere of the grand opening.
- — LedgerMatt (@LedgerMatt)Sat, Oct 15 2011 12:05:04Families are running up to the gate to claim their spot in line. http://twitter.com/LedgerMatt/status/125180381925351424/photo/1 …
- Personal Tweets give our readers some personality instead of just the facts.
- — LedgerMatt (@LedgerMatt)Sat, Oct 15 2011 13:31:35I remember playing with that brick dude when I was a kid. #nostalgia & #Legoland http://twitter.com/LedgerMatt/status/125202154670661633/photo/1 …
- We incorporated voices from the community to give a well-rounded sense of what the event meant to our readers.
- Our journalists continued to send in interesting observations throughout the day, which helped shape the eventual story (as well as the breaking news article).
- We kept up with the story throughout the day and filed a wrap-up within minutes of closing time.
Ledger Journalists Own Legoland
Tweeting observations, crowd reactions and pictures helped to solidify our coverage of the Legoland grand opening which happened in our backyard, but had international coverage.
byHeidi A. Barley70 Views