Ledger Journalists Own Legoland

Tweeting observations, crowd reactions and pictures helped to solidify our coverage of the Legoland grand opening which happened in our backyard, but had international coverage.


  1. First, our journalists let people know that they'd be covering the event, which helped to drum up some interest.
  2. Then, Matt and Ryan both gave a variety of updates that really emphasized the atmosphere of the grand opening.
  3. Personal Tweets give our readers some personality instead of just the facts.
  4. We incorporated voices from the community to give a well-rounded sense of what the event meant to our readers.
  5. Our journalists continued to send in interesting observations throughout the day, which helped shape the eventual story (as well as the breaking news article).
  6. We kept up with the story throughout the day and filed a wrap-up within minutes of closing time.