#CreativeAmnesty

On Wednesday 25 May 2011, Creative Review and Nick Asbury of Asbury & Asbury declared an official #CreativeAmnesty – a chance for creative professionals to share their worst projects in an atmosphere of mutual sympathy and tolerance. This is an account of how it unfolded.

Embed

  1. It began when Creative Review invited me to edit their Twitter account for the day.

  2. I took the opportunity of tweeting to 374,000 people to launch what I hoped would be an interesting conversation.

  3. This was the initial blog post I wrote explaining it all – also adapted here for Creative Review.

  4. I'd already prepared a checkthis page to host some of the first examples – it was updated throughout the day. (Checkthis being a clever service that describes itself as 'between nothing and a blog'.)

  5. Contributions began to come in on Twitter. First, a website. A very bad website.
  6. Yfrog - photo  - Uploaded by ogvidius
    Yfrog - photo - Uploaded by ogvidius
  7. Next, a Dutch pun. Apparently not a good one.

  8. This was my confession. (Throughout this story, you can click on any of the images to see the full version in a more readable way.)

            

  9. I was once asked to write the horoscopes for a retailer's magazine, including subtle plugs for the retailer. I said yes.

Sample copy: 

"Next week sees you feeling surprisingly carefree and risk-taking for a Virgo – just go with it! Oh, and is that a celebration round the corner? Maybe it’s time for that new outfit after all..."

"By the end of the month, you’ll be feeling more than ready for a little TLC. A chance to spend some ‘you’ time, like all Sagitarrians love to do! Could a bit of pampering be in order? Go on, treat yourself."

I'm sorry everyone.

Nick Asbury @asburyandasbury
    I was once asked to write the horoscopes for a retailer's magazine, including subtle plugs for the retailer. I said yes. Sample copy: "Next week sees you feeling surprisingly carefree and risk-taking for a Virgo – just go with it! Oh, and is that a celebration round the corner? Maybe it’s time for that new outfit after all..." "By the end of the month, you’ll be feeling more than ready for a little TLC. A chance to spend some ‘you’ time, like all Sagitarrians love to do! Could a bit of pampering be in order? Go on, treat yourself." I'm sorry everyone. Nick Asbury @asburyandasbury
  10. And this tale from Sue Asbury involved some ethnically sensitive balloons:

  11. My first design job was at 'Images', the in-house design team at Bolton Council. A brief came up to design the Bolton 2000 millennium logo. One of the routes I came up with involved a '2' followed by three balloons to denote the zeroes. My boss liked it but suggested we needed to get the idea of ethnic diversity in there. The rest of the job unfolded like a slow-motion car crash. We ended up with three balloons - white, brown and black - with an ethnically representative face hand-drawn on each one. I wish I still had the visuals. They are probably locked deep in a vault somewhere in Bolton.

Sue Asbury @asburyandasbury
    My first design job was at 'Images', the in-house design team at Bolton Council. A brief came up to design the Bolton 2000 millennium logo. One of the routes I came up with involved a '2' followed by three balloons to denote the zeroes. My boss liked it but suggested we needed to get the idea of ethnic diversity in there. The rest of the job unfolded like a slow-motion car crash. We ended up with three balloons - white, brown and black - with an ethnically representative face hand-drawn on each one. I wish I still had the visuals. They are probably locked deep in a vault somewhere in Bolton. Sue Asbury @asburyandasbury
  12. Michael Johnson of @johnsonbanks upped the stakes with an admirable confession involving bower birds, brushstrokes and The Matrix – full story on his blog.

  13. Meanwhile @BurtonReed proceeded to upload half his portfolio.

  14. Another early contribution came from Stuart Watson of Venture Three, who confessed to an unfortunate case of student plagiarism involving a lion.

  15. OK, my most shameful secret is that the first design project I got at art college was to create a series of pictograms. Taking an animal and reducing it down to create an iconic shape.

Keen to impress, I set about the task with great gusto, until I realised that I just couldn't do it. Passion turned to panic and I searched for inspiration. I came across the perfect thing. It was a pictogram of a Lion. I'd never seen it before and assumed it was a small thing and they wouldn't mind if I borrowed it. So I completely ripped it off, submitted it and received the huge praise that I'd been dreaming of. End of story.

Until the week later it was revealed as the new Team GB logo, ready for the 1996 Atlanta Olympics. And was lovingly featured on every object you might hope to find in any good supermarket. As well as featuring on TV commercials and in print advertising. You get the picture.

I learned a very valuable lesson that day. 

Stuart Watson @stuwdesigner

Stuart works at Venture Three and led the Little Chef rebrand that has recently won widespread praise and features absolutely no animal pictograms.
    OK, my most shameful secret is that the first design project I got at art college was to create a series of pictograms. Taking an animal and reducing it down to create an iconic shape. Keen to impress, I set about the task with great gusto, until I realised that I just couldn't do it. Passion turned to panic and I searched for inspiration. I came across the perfect thing. It was a pictogram of a Lion. I'd never seen it before and assumed it was a small thing and they wouldn't mind if I borrowed it. So I completely ripped it off, submitted it and received the huge praise that I'd been dreaming of. End of story. Until the week later it was revealed as the new Team GB logo, ready for the 1996 Atlanta Olympics. And was lovingly featured on every object you might hope to find in any good supermarket. As well as featuring on TV commercials and in print advertising. You get the picture. I learned a very valuable lesson that day. Stuart Watson @stuwdesigner Stuart works at Venture Three and led the Little Chef rebrand that has recently won widespread praise and features absolutely no animal pictograms.
Like
Share

Share

Facebook
Google+