You can't sell soup with Spotify. Try understanding your customers instead. | UserCentered - Customer service, customer support, community management, and other ways to keep your customersI can totally understand where Campbell's Soup was coming from. The youth demographic, now with more spending power than ever, wasn't buy...
Social Video Apps Have Basically Vaporized In The Past Six MonthsRemember Socialcam and Viddy?The two stars of social video sharing once had more than a 100 million users combined. Everyone- including Business Insider -was saying that one or the other would be the "Instagram of video." Perhaps we should rephrase that. Stripe business-development executive Cristina Cordova points out, they have less than 5 million monthly users.
Tumblr Hits Quantcast's List Of Top 10 U.S. WebsitesTumblr is announcing today that it has broken into the top 10 sites in the U.S., according to third-party measurement firm Quantcast. According to a post from Tumblr CEO David Karp, the site now reaches a worldwide audience of 170 million people.
Mall Introduces Real-Life Pinterest BoardIf you've ever dreamed of pinning something on Pinterest IRL, head over to the Westfield UTC mall in La Jolla, Calif. To celebrate its re...
Goodbye "Campaign," Hello Publishing: The Moment Studio Creates Brand Content Built To ShareTraditional advertising campaigns can take a long time to produce, making it difficult to keep up with the lightning fast pace of pop cul...
social media stories - week of 11/26/12
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