After weeks of controversy and criticism about the news feed, and reduction in reach for Pages, Facebook outlined the four main factors i...

Yahoo CEO Marissa Mayer is now starting to unveil the flip side of free lunches and smartphones, with two employee-focused moves that are a little more tough love in nature. According to several sources close to the situation, she has officially ended a longtime practice at the Silicon Valley Internet giant of giving most of the company the week off between Christmas and New Year's.

Pinterest has demonstrated its traffic-driving ability in a big way. As a lifestyle blogger, I have seen huge traffic from Pinterest in the past six months. I have had multiple posts go "viral," each receiving anywhere from 1,000 to 35,000-plus pins.

Social media as a marketing tool is pretty powerful, but too often do smaller businesses set up accounts because it's what expected of them. No matter what the size of the company is, everyone should have a strategy in place before they begin otherwise their new venture will lose steam before it even begins.

Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest. Whether it...

This Monday, some 20,000 Parisians braved the November chill and rain to participate in a flash mob in front of the Eiffel Tower in honor of a quirky K-Pop dance hit. I am talking of course, about Gangnam Style, the single by PSY, a 34-year old Korean musician, whose motto is "Dressy Classy, Dance Cheesy" and whose catchy song and viral video has become dubbed the new Macarena.

Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.

Photo courtesy of GossipDavid.com. Left, Anderson Cooper, Right, Wendy Williams In the few short months since TLC's hugely successful and critically panned "Here Comes Honey Boo-Boo" has taken the pop cultural world by storm, the internet has been awash in content flotsam streaming from the reality-show shipwreck.

Back in January, we told you about research findings that engagement rates on Facebook brand pages were at about 1%. A lot has changed since then, chiefly the controversial tweaking of an algorithm that determines how many people see brand posts and a change to how engagement is counted.

After the rollout of Instagram web profiles last week, some users fretted that an online repository for pictures carelessly posted of their voter ballots or Halloween costumes was reason to make their accounts private. Brands, on the other hand, are showing some enthusiasm for Instagram web pages, even if they don't quite know what to do with them yet.

Like any large ecosystem, Facebook's billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. While many are relatively benign, and some are downright pleasant, it pays to know your Facebook archetypes well, why they do what they do and what causes them to like or make trouble for your brand.

You have a Pinterest account for your business. That's a good first step, but are you using it to full advantage? The right Pinterest strategy can help you gather followers faster and better reach your marketing goals, according to Beth Hayden, a social media consultant and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.

Twitter's dreams of Hollywood fame and fortune continue today with the just-announced hire of Ben Grossman as head of global operations for Twitter's media department. Grossman was previously the editor-in-chief at Broadcasting & Cable, a television industry trade magazine.

You need to stay on top of the Internet, but the Internet is rowdy like a bucking bronco. So once a week we trawl through Big Spaceship's link-sharing, then we grab the bigger trends and throw them down like a bucking-bronco-taming cowboy playing snap with her three-year-old daughter to whom she refuses to lose just so her daughter develops character, learns how to lose in a safe environment, and grows into a polite winner.

After Sandy Lerner and Len Bosack started Cisco Systems in 1984 to sell routers developed at Stanford, 70 or 80 venture capitalists passed on the company.

In the digital media world, things move at ludicrous speed. To wit, just two short years ago, Tumblr CEO David Karp lamented how Web advertising turns his stomach. Now, the platform has a nascent ad model and is embracing brands with open arms - hiring a brand strategist to hold a brand's hands, giving them statistics and creating an A-List of agencies and tech companies.

Instagram has enjoyed some much-deserved attention over the past week, thanks in part to the unfortunate happenings caused by Hurricane Sandy which resulted in 1.3 million photos being posted. Now the mobile-based photo-sharing tool is primed for even more growth, as the introduction of new web-based profile pages expands photos and user profiles' reach to web users on top of the 100 million+ registered mobile users.