- Its alternative names are: e-web store, e-shop, e-store, Internet shop, web shop, webstore, online store, online store front and virtual store. Online shopping describes the process of consumers buying goods and services over the Internet. In recent years, online shopping has been on the rise with customers increasingly using their mobile devices for various online shopping activities. It is especially popular during the holiday season as consumers wish to avoid crowded stores when shopping. Every shopper looks for a great deal. A successful webstore is not just a good looking website with dynamic technical features listed in many search engines. In addition to disseminating information, it is also about building a relationship with customers and making money. Understanding the customer’s wants and needs is essential. Living up to the company’s promises gives customers areas on to come back and meeting their expectations gives them areas on to stay. It is important that the website communicates how much the company values its customers. Online shopping offers more discounts on products and these deals are generally offered by retailers. It is an advantage of saving money, called “single line”. Shopping online is much more convenient than dealing with the crowds in the store. For those who are concerned using their credit card at multiple different sites with regard to security can get prepaid gift cards to spend on the online store. Many companies also offer free shipping for large purchases. You can explore different coupon codes and promo codes by clicking on Baggout.com.
- Some interesting statistics regarding online shopping is as follows:-
- 1.) Amazon’s websites has 94 million visitors per one month.
2.) 77% men and 68% women shop during lunch hour.
3.) 20% of customers abandon an online purchase because they are doubtful about the security of their credit cards.
4.) U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010
5.) Online shopping is much popular among younger and middle aged user. Shoppers aged between 35 and 44 make up 29% of all online spending.
6.) 72% of women look online for apparels and lingerie.
7.) Approx. 40% of online shoppers consult online reviews before they shop.
8.) In India, men form the majority among online customers.
9.) The first online shopping site on Internet was the pizza shop by Pizza hut in 1994.
10.) The “best seller” product in shopping sites worldwide is books.
11.) Bestselling book on Amazon for 2012 was the autobiography of Steve Jobs-“Steve Jobs”.
12.) The number of online shoppers is expected to grow to 170 million in 2015.
- Online shopping has become a multibillion dollar revenue stream. It has completely turned the path to purchase on its head. Any successful online marketing strategy begins with understanding and then catering to consumers various shopping patterns and preferences. Overall satisfaction with online shopping is high at 83 percent. Today’s online shoppers are looking for a variety of flexible options from retailers. Online shopping hit$2.29billion in sales. Product information found on social channels influences shopping behaviour and enhances loyalty of 75 percent of shoppers. It can be considered a sub category of e commerce .It refers to business of consumer transactions such as online retail or online auctions. It also refers to online purchases from bricks and mortar retailers or from online retailing corporations. This industry has grown considerably over the past decade. In 2012 more than one third of ecommerce revenue was generated by travel and flight booking websites. The largest share of online revenue was generated by retail shopping websites. E-retailers lure consumers with special festival deals. You can log on to the websites of all your favourite retailers to check out what sorts of online only deals they have to offer. If you are already planning to do some of your holiday shopping online,it may be worth your effort to check and see if there are any good discounts to help you save a little more. 4 percent of shoppers admit that they have made an online purchase while at a social gathering.78percent of shoppers use the Internet to purchase or research future purchases every year. On a normal working day online sales peak at11:25 am. Top products purchased online include apparel,books/DVDs/video games and consumer electronics. Shopping online offers a wide range and variety of advantages for consumers. It is often most of the time really fast, cheaper and more convenient and the product range which is now available online is virtually infinite. This includes clothes, books, toys, movies and music,groceries and the list of things goes on and on.