- Q1. Which audiences should a university website consider for homepage content? And which should be the primary audience?
- — Josie Ahlquist (@josieahlquist)Fri, Oct 04 2013 19:03:12Q1 great question! Website Homepage will have multiple audiences, needs an obvious direction for each #strategycar
- — Alaina Wiens (@alainawiens)Fri, Oct 04 2013 19:05:12A1. We've decided to focus on prospective students, while trying to make the site useful for all others, too. Challenging! #strategycar
- — DeborahEdwards-Onoro (@redcrew)Fri, Oct 04 2013 19:05:44
- — Nick Valentino (@nickwebguy)Fri, Oct 04 2013 19:08:57A1. Prospects (and parents) are definitely coming to the home page. Other audiences are as likely to use other urls or search. #strategycar
- — Jessica Krywosa (@jesskry)Fri, Oct 04 2013 19:11:09A1. But then again, homepage is usually for those looking for us/who already know us. Searches may not land there. #strategycar
- — Ma'ayan Plaut (@plautmaayan)Fri, Oct 04 2013 19:12:20Aw man. I deleted A1 by mistake. All audiences, with a bent toward prospective students/parents, current students, etc. #strategycar
- Q2. Can a website's homepage successfully present content for all of its audiences?
- — Ma'ayan Plaut (@plautmaayan)Fri, Oct 04 2013 19:12:41A2 I think yes. All of us do things that is relevant to everyone. Storytelling on the homepage? CHECK PLUS. #strategycar
- — Ma'ayan Plaut (@plautmaayan)Fri, Oct 04 2013 19:13:04
- Something has happened here and the internet has eaten some tweets. I posted what I could find from my own timeline, though.
- Q3. What's a good way to present homepage content for multiple audiences? Have you seen a good (or bad) example?
- — Alaina Wiens (@alainawiens)Fri, Oct 04 2013 19:21:13
- Q4. If we try to cater to too many audiences, do we risk compromising something for our primary audience?
#strategycar: Website audiences, content, homepages, navigation, things, etc.
October 4, 2013
byAlaina Wiens11 Views