- Q1. Which audiences should a university website consider for homepage content? And which should be the primary audience?
Q1 great question! Website Homepage will have multiple audiences, needs an obvious direction for each #strategycar
A1. Parents, donors, alumnus, employees, etc. The most important, however, is for the students themselves. #strategycar
A1. We've decided to focus on prospective students, while trying to make the site useful for all others, too. Challenging! #strategycar
@alainawiens Multiple audiences for the home page. Primary audiences are current & prospective students. #strategycar
Q1: We consider prospective students primary audience for homepage, but we consider other audiences as well. #strategycar
@alainawiens Prospective students and their parents. Then current students, employees and news #strategycar
A1. Prospects (and parents) are definitely coming to the home page. Other audiences are as likely to use other urls or search. #strategycar
A1 Oberlin.edu as of now is for everyone. And it's pretty cool that way. #strategycar
A1. All of them. ;) #strategycar- A1. But then again, homepage is usually for those looking for us/who already know us. Searches may not land there. #strategycar
- Aw man. I deleted A1 by mistake. All audiences, with a bent toward prospective students/parents, current students, etc. #strategycar
- Q2. Can a website's homepage successfully present content for all of its audiences?
- A2. Yes. They just need to be weighted by primary, secondary, tertiary. #strategycar
- #strategycar I really think we (edu's) need to re-think what our homepage is and does. Proven we can't be everything to everyone
- A2 I think yes. All of us do things that is relevant to everyone. Storytelling on the homepage? CHECK PLUS. #strategycar
- THIS > MT @_PatBrown: #strategycar I really think we (edu's) need to re-think what our homepage is/does. We can't be everything to everyone
- I think it can speak to all, it just needs to be integrated (not siloed/owned) messaging. A Brand is a Brand. #strategycar
- @plautmaayan You live in a magical land. #strategycar
- Something has happened here and the internet has eaten some tweets. I posted what I could find from my own timeline, though.
- Q3. What's a good way to present homepage content for multiple audiences? Have you seen a good (or bad) example?
- @jesskry @plautmaayan It's really challenging to inc. multiple navigation mechanisms, audience links, etc. on mobile. #strategycar
- @jesskry That might depend on how we guide traffic from elsewhere, or how we train users to use the site. #strategycar
- Q4. If we try to cater to too many audiences, do we risk compromising something for our primary audience?
- A4. HINT: I asked this question because I think the answer is YES. #strategycar
#strategycar: Website audiences, content, homepages, navigation, things, etc.
October 4, 2013
by
Alaina Wiens11 Views
Alaina Wiens11 Views
