- FYI: This was our April Fools landing page this year: http://www.rochester.edu/news/april-fools-2016/ … #strategycar
- @LoriPA Whoa, 400%? That's awesome! #strategycar
- .@mhaithaca You may be right. Say more about this! #strategycar https://twitter.com/mhaithaca/status/718518500218810368 …
- @alainawiens @LoriPA The barrier to entry for trying fun things is lower if you haven't done any such things before. #strategycar
- @LoriPA @alainawiens When to comes to a voice: knowing your audience and having established trust is bigger than solid voice. #strategycar
- #strategycar @alainawiens A brand without established presence will get little traction from AFD, and ruin chances at credibility.
- @maayanplaut Agree. Wouldn't say we have a solid "voice" but we know what we want to say about ourselves & what will resonate. #strategycar
- Agreed. And I am hereby abbreviating to AFD. #strategycar https://twitter.com/mhaithaca/status/718520532686270464 …
- What I think I've learned about April Fools Day in #strategycar: it's not about tricking, it's about doing something unexpected
- @writemegwrite Yep, we only have 40,000 fans on our page; our three posts reached over 160,000 people. Really made for FB. #strategycar
- Perhaps an unpopular opinion: good will and good vibes from your audience can be a reason to do something, too. #strategycar
- What gifts do we give to our audience to make them feel like we understand them? Make them feel in on the joke? Smile? #strategycar
- YES. Strengthening a community is 100% a good reason to do something. #strategycar https://twitter.com/maayanplaut/status/718521179447947265 …
- @writemegwrite Exactly! I prefer smiling on AFD than feeling stupid. Which one will make me want to affiliate with the brand? #strategycar
- Q4. What should we *avoid* on AFD? #strategycar
- A4: This. Poor gmail. (It was all in the execution, IMO) http://bit.ly/1S1Sb7B #strategycar
- Think about the kind of message you're sending to your audience with your approach. How do you want them to feel? #strategycar
- A4: Anything that blocks people from doing what they really want to do on your site. Anything that talks down to people. #strategycar
- That feeling extends beyond AFD, so better to guide the kinds of emotions you want to associate w/your school moving forward. #strategycar
- A4 Don't get people fired (or fired up in a bad way). Don't do things that could actually be real (aka actually trick them). #strategycar
- A4. Brands/companies/PEOPLE should avoid anything that isn't clearly AFD fun and causes confusion or mistrust. #strategycar
- @maayanplaut It's the tricking that makes my blood pressure go up. #strategycar
- If it causes people to spend too much time deciding if it's real or not, it's not done right. #strategycar
- @alainawiens Yes! April Fool's Day is probably not the day to test out subtle humor #strategycar
- @alainawiens Agreed. That's not funny in my mind. #strategycar
#strategycar: April Fools Day recap
April 8, 2016 (sorry I missed the first chunk!)
by
Alaina Wiens3 Views
Alaina Wiens3 Views
