Sponsor: The Last Original Idea - A Cynic's View to Internet Marketing. Get your free chapter ow.ly/5SDpX #SocialChat- Tonight we don't have a featured guest, but @SocialMichelleR & myself will be tossing out questions to you. After all..... #SocialChat
- After all everyone is an expert in their own right #SocialChat
- Topic tonight is the ROI of Social Media - feel free to answer our questions #SocialChat
- Q1 Back in 99 I work about the difficulty of measuring ROI for the web, Is that where were at for SoMe? alank.ca/nPRjlp #SocialChat
- When I look back to the late 90's & the web, ppl just didn't get the value of it & why they need to be there. So IMHO yes! #SocialChat
@SocialMichelleR @aknecht A1: It's probable. If your campaign isn't successful, is it really helping you out? #socialchat
A1 can't quantify most of the values found in relationship building, and building them is often the currency you're trading in #SocialChat
A1 I will cheer the day we get honest and open metrics. I really hate using flawed stats. #socialchat- @thefuzzymethod Yeah, goes to Quantitative/Qualitative results. However, in the end, sales are all that matter. #socialchat
RT @JTDabbagian: @SocialMichelleR @aknecht A1: Its probable. If your campaign isnt successful, is it really helping you out? #socialchat
Has anyone measured the ROI of their telephone? How about internet access? #socialchat
@aknecht A1: Difficulty with measuring ROI for SoMe is centered more about how 2 quantify value of human connection vs widgets #SocialChat
A1 We're just starting to figure out how to measure #SoMe ROI #Socialchat- @CollinKromke I remember have to do cost justifications for clients on why every employ should have email access #SocialChat
#OUCH, remember too! RT @aknecht: @CollinKromke I remember justifying why every employee should have email access #socialchat- @SocialMichelleR @aknecht A1C: I think ultimately SoMo makes business cheaper in the end though, so the cost reduction = ROI #socialchat
@NicWirtz Or they purposefully leave them out to drive us nuts. And we continue to scratch our heads looking for them #socialchat- A1 The ROI of my mother is my existence. #socialchat
RT @aknecht: I always like to ask my clients when the ROI topic comes up "What is a happy cust. worth?" or worse "an unhappy 1?" #socialchat- @LewisPoretz I'd really not like for her to get any more ideas on measuring my ROI :) #socialchat
A1 Truth: Many clients don't care about "soft" SoMe metrics - they want to use as hard promo ROI "for free" (which it isn't.) #socialchat
@LewisPoretz My husband measures it in terms of clean underwear. #SocialChat
checkbook? RT @aknecht: Oh I think some of us can ;-) RT How do you measure ROI on your spouse? #MillionDollarIdea #SocialChat
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