- — Tony Ahn (@_TonyAhn_)Tue, May 28 2013 07:53:48
- — Tony Ahn (@_TonyAhn_)Tue, May 28 2013 11:59:42@rdempsey In research, truth and proof are two different things. The truth may be there, but it hasn't been proven yet. Not conclusively.
- — Robert Dempsey (@rdempsey)Tue, May 28 2013 13:51:26@_TonyAhn_ with people using many devices and getting input from many sources, I think attributing sales to any one thing is very difficult
Surveys Do Not Prove Social Media ROI
Twitter conversation between Tony Ahn, Chief Digital Architect of digital public relations agency Tony Ahn & Co. and Robert Dempsey, Director of Engagement at Intridea, regarding whether surveys of marketing professionals constitute proof of social media ROI.
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