The Xbox One Tour - 2013

I increased engagement and got fans to share their photos and experiences of attending the Xbox One Tour truck stops across the US and Canada, by tweeting on @XboxOneTrucks, sharing photos/videos on Xbox's Instagram account, and announcing all Xbox One Tour and Area One stops on Xbox Facebook page.

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  1. The main online hub for the Xbox One Tour - showing all truck tour stop dates and live Twitter feed.
  2. Best dad ever? #XboxOne #XboxOneTour http://Xbox.com/OneTour
  3. An example of some live fan footage at one of the early Xbox One Tour stops.
  4. Driving through pre-dawn #Toronto fog to get to our next tour stop - good thing there were no zombies! #XboxOneTour
    Driving through pre-dawn #Toronto fog to get to our next tour stop - good thing there were no zombies! #XboxOneTour
  5. Twitter/Instagram photo post.
  6. Xbox Area One Tour - Philadelphia Highlights
  7. I also promoted and wrote copy for photos and videos of the Xbox Area One Tour tour date footage. These were larger warehouse parties held in major cities across the US over 2-3 days.
  8. It was all cheers for #XboxOne at #IllinoisStateUniversity yesterday. Human pyramids and video games, what could be better? Catch us at our next stop, and show us your best #XboxOneTour pose!
    It was all cheers for #XboxOne at #IllinoisStateUniversity yesterday. Human pyramids and video games, what could be better? Catch us at our next stop, and show us your best #XboxOneTour pose!
  9. We found that lots of people loved to pose in front of the Xbox One Tour trucks. This sparked ideas for other social campaigns, like #GamerWarmUp and #OneWord, which were tracked with hashtags.
  10. #Xbox gamers "crozombie" and "immortalz0mbie" excited to get their hands on the new #XboxOne controller in #Skokie, #Illinois, to see if it lives up to their high expectations. Conclusion? Affirmative.
  11. We called out peoples' Xbox gamer tags and/or Twitter handles whenever possible when they were spotlighted in social posts.
  12. Today we met the ultimate #Xbox fan at the #XboxOneTour: @Aquatiq2688, who wowed us with his awesome tattoo & sweet family. Looking forward to meeting more of our amazing players as the tour continues: www.xbox.com/en-US/onetour.
    Today we met the ultimate #Xbox fan at the #XboxOneTour: @Aquatiq2688, who wowed us with his awesome tattoo & sweet family. Looking forward to meeting more of our amazing players as the tour continues: www.xbox.com/en-US/onetour.
  13. Fans loved showing up to the tour stops to show off their Xbox swag: everything from tattoos to Xbox-branded pajamas.
  14. These lucky kids' reward for getting straight A's is a pre-order of the new #XboxOne and a visit to the #UCinn #XboxOneTour stop. You heard it from us: it pays to stay in school.
  15. Thanks for making our Friday night, #Chicago. If you missed playing the #XboxOne yesterday, it's not too late! Meet us TODAY and TOMORROW at 1747 W Hubbard st. http://www.Xbox.com/OneTour
  16. It's a great day on the #XboxOneTour at #CrossIronMills in Rocky View, #Alberta. Halo 3 cosplayers showed up in full regalia to surprise us. You never know what might happen - come play with us! www.xbox.com/en-US/onetour
    It's a great day on the #XboxOneTour at #CrossIronMills in Rocky View, #Alberta. Halo 3 cosplayers showed up in full regalia to surprise us. You never know what might happen - come play with us! www.xbox.com/en-US/onetour
  17. Come get green with us, #Atlanta! @majornelson http://www.Xbox.com/OneTour #xboxonetour
    Come get green with us, #Atlanta! @majornelson http://www.Xbox.com/OneTour #xboxonetour
  18. Larry Hyrb, aka Major Nelson (Xbox's main Community evangelist), attended some of the Area One tour stops and the launch event in NYC on 11/22/14 and did his own social media promotions via the main Xbox Twitter account and official blogs.
  19. The #XboxOneTour shows us how they prep to win. What's your #GamerWarmup? www.xbox.com/OneTour
  20. Another social media campaign my team dreamed up.
  21. Hey @Xbox here's my #GamerWarmUp
  22. Xbox One Area One Tour | Dallas,Tx | Halloween Bash Recap w/ TicoisTocory (Exclusive Footage)
  23. The Halloween Area One Tour events were especially festive, with costume contests and trick-or-treating.
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