Denim is coming back as athleisure wear plateaus.

Research shows that denim is coming back as athleisure wear plateaus. Analysts say the reason for this is manufacturers are introducing new styles and more comfortable stretch denim fabrics to fit active lifestyles.


  1. Here are several publications that support the fact that denim is coming back as athleisure wear plateaus.
  2. Amid debate over whether the "athleisure" trend is starting to fizzle, search data from Google Trends shows that interest in denim is picking up. Meanwhile, fewer shoppers are on the hunt for yoga pants.
  3. Jefferies analyst Randal Konik published the data in a note to investors Friday, saying brands like Lululemon should "watch out."
  4. "We believe that the athleisure trend is plateauing, and we expect more conservative growth going forward," he said.
  5. Analyst Camillo Lynon thinks fashion shift away from athleisure to denim will lead to moderating comps.
  6. Discussing fashion trends, Lyon said, "After a strong eight-year cycle, we believe the athleisure apparel trend has peaked. Longer cycle trend shifts are difficult to time; however, we believe there is growing evidence of decelerating athleisure growth in 2017.
  7. The impact comes from the core customer opting to make one less purchase of yoga pants per year in favor of a pair of jeans. While we fully expect women to still wear yoga pants, we believe the pace of that purchase will moderate.
  8. MarketResearchReports.Biz presents this most up-to-date research on "Global Premium Denim Jeans Market 2016-2020."
  9. According to the report, the premium denim jeans market is expected to expand at an 8.09% CAGR between 2016 and 2020 owing to a rise in the number of young professionals preferring to wear casual clothes at workplaces.
  10. In addition, jeans are not going to disappear anytime in the foreseeable future, but they are under pressure, so they're changing. They're getting softer, stretchier, and more versatile - smoothed by the forces that have shaped American clothes for a hundred years.
  11. "Really athleisure was an acknowledgement of comfort and casualization in contemporary style, connected to a lifestyle of sport," says James Curleigh, Levi's brand president.
  12. Levi's, he freely admits, is not a sport brand. But the company has been experimenting with stretch in its other lines for some time now. Its 700 series for women, for example, makes liberal use of stretch denim, and a couple years ago Levi's introduced the 541 athletic fit, for guys with a muscular build who want to be able to move a little easier in their jeans.
  13. Lee Jeans, another heritage denim brand with a century-long history, just announced a "brand refresh" that seeks to recast jeans as something you can move around in. "We know people are living a life in motion and need clothing that moves with them - stylishly, comfortably and easily," Kim Yates, Lee's vice president of marketing, said in a statement.
  14. The article, "Style for 2017/Denim Is Back!" in The Scotch Porter Journal, also points out that denim is coming back as athleisure wear plateaus.
  15. In 2017 denim does not stop at your jeans. It is everywhere this year, and that includes the world of outerwear.
  16. Commenting on the fact that denim is coming back as athleisure wear plateaus, Brian Miller, Pants Business Industry Leader with YKK (U.S.A.) Inc. says, "We have many of the best denim producers in the world located right here in North and Central America. Many Brands we work with are increasing their percentage of denim jeans made with various types of stretch denim fabric for a more comfortable fit. I know our customers are poised and ready to produce any increase in demand that comes our way, and YKK will be there to support them with our full line of fastening products."