#WOMMAChat Recap: iGen

Marketing that worked in the old days doesn’t always appeal to these new generations hitting the workforce. WOMMA joined together with Stefan Pollack from The Pollack PR Marketing Group for this #WOMMAChat to discuss how companies need to adapt their marketing to influence this growing demographic.

  1. Let's see what everyone had to say about this emerging trend.
  2. #WOMMA fans, hope you're ready for another great #WOMMAChat session! Starting in just a few minutes!
  3. RT @WOMMA: #WOMMA fans, hope you're ready for another great #WOMMAChat session! Starting in just a few minutes!
  4. Hi #WOMMA fans! Welcome to another great #WOMMAChat! Let's get talking!
  5. We had some WOMMA staff members - new and old faces, and of course our co-host Stefan Pollack participate in the chat. We were anxious to dive right into the question one.
  6. Q1: Are enough brands focusing on marketing to #iGen? #WOMMAChat
  7. Great! RT @StefanPollack: A1: Marketers need to be authentic and transparent when communicating with #iGen’s influencers. #WOMMAChat #WOMMA
  8. In a few short years #iGen and #GenY will be the majority of consumers. #WOMMAChat
  9. Stefan had some great insights on the iGen audience. We moved on to talk about what makes this generation unique. Let's see what they had to say.
  10. Let's move to Q2: What are the unique characteristics of the #iGen? #WOMMAChat
  11. A2: #iGen has an infinite amount of info at their fingertips, they r informed and connected #WOMMAChat #WOMMA
  12. A2: #iGen is altruistic and demands social responsibility from brands #WOMMAChat #WOMMA
  13. We learned iGen is prone to advocate for brands they trust. So, next was Q3: How is marketing to the #iGen different than marketing to the older #TBT crowd?
  14. A3: #iGen more will to advocate for their favorite brand socially RT @WOMMA: Q3: What are the unique characteristics of the iGen? #WOMMAChat
  15. Next we took a further look into how brands can market to iGen for the upcoming holiday, Halloween.
  16. A4: WOM for #iGen is key to reaching them. Take #AAHalloween for ex. Consumers created from social WOM by peers #WOMMAChat
  17. Exactly! RT @StefanPollack: A4: Brands will need to realize that #iGen will create & control a brand message #WOMMAChat #WOMMA #Halloween
  18. A4: It is critical to nurture the convo & post-sale as the environment will become increasingly driven by word of mouth #WOMMAChat #WOMMA
  19. Brands need to find the proper channels to reach out to iGen. So we asked our participants exactly how they plan to do that.
  20. Q5: How will you communicate with this digitally native generation? #WOMMAChat #WOMMA #socialmedia #iGen
  21. A5: Brands need to access #iGen’s influencers transparently and authentically #WOMMAChat #WOMMA #socialmedia
  22. A5: Agree w/ @StefanPollack authenticity should be number one when communicating with #iGen. See constant social brand messages #WOMMAChat
  23. A5: Marketers must find ways to connect through one of the MANY funnels iGen is routed through to get to your channel. #WOMMAChat #WOMMA
  24. Utility is social currency gold RT @StefanPollack: A5: Brands need to be part of the tools #iGen needs to make decisions #WOMMAChat #WOMMA
  25. With this new generation, the question of traditional PR arises. Do you think it will cease or continue to thrive?
  26. Q6: Will traditional #PR methods play any role in marketing to iGen? #WOMMAChat #WOMMA #publicrelations
  27. A6: iGen will only care about info if it is relevant to them. #WOMMAChat #WOMMA #PR
  28. RT @StefanPollack: A6: #iGen are the gatekeepers, by awarding relevant info by sharing it w/ their trusted network of peers #WOMMAChat #PR
  29. A6: Yes to traditional. But #iGen is quick adapting to new platforms. Influencers need to adapt quick as well #WOMMAChat
  30. Our audience has had interesting opinions thus far, and we are happy to see that everyone is on the same page. Finally, we move on to our last question. 
  31. Last one! Q7: What #brands are doing a great job of connecting with the new generation - #iGen? #WOMMAChat #socialmedia #pr #marketing
  32. A7: @TOMS is a great example of a brand #iGen listens to, social change is a part of their brand fabric #WOMMAChat #WOMMA
  33. Neat! RT @StefanPollack: A7: Check out: TOMS Shoes: The Face of #iGen’s Ideal Company t.co/32YyTN2vZb #WOMMAChat #WOMMA
  34. A7: @Starbucks is also a leader: They put stock into #social change, use virtual #impulse zones, have authentic brand voice #WOMMAChat
  35. What a great chat! Thank you to all that participated. Look forward to the next #WOMMAChat
  36. Thank you #WOMMA fans for joining us & @StefanPollack for a wonderful #WOMMAChat! You guys are great!
  37. @WOMMA Thanks for hosting #iGen #WOMMAChat. To learn more about #iGen download a free excerpt of Disrupted here: t.co/zSlps8VlmG
  38. @WOMMA Yes, definitely. An important & very interesting generation. Keep me posted on the next chat session. #iGen #wommachat