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Web Acrobatics in Higher Ed
Meeting objectives is a balance between strategy and tactics, the audience's needs and the website's desires!
Higher Ed Web Analytics Benchmarking Project
Access GA benchmarking reports at the bottom of the Audiences tab. Try looking at channels - can segment by buckets.
Share of people using mobile is increasing, and even more prominent among new students.
People accessing site through organic search and email spend more time there.
Average sessions time decreased from about 400s to around 200s over the last year.
Tips, Tricks and Bribes: Getting Departments Onboard with Analytics