Higher Education Analytics Conference 2016

#HEA16 - 12 speakers, 10 minutes each!

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  1. Here's the #UVic team ready for action at 8 am!
  2. Web Acrobatics in Higher Ed

  3. Joshua Dodson (@joshuaddodson)

  4. Meeting objectives is a balance between strategy and tactics, the audience's needs and the website's desires!
  5. Higher Ed Web Analytics Benchmarking Project

  6. Karine Joly (@karinejoly)

  7. Access GA benchmarking reports at the bottom of the Audiences tab. Try looking at channels - can segment by buckets.
  8. Share of people using mobile is increasing, and even more prominent among new students.
  9. People accessing site through organic search and email spend more time there.
  10. Average sessions time decreased from about 400s to around 200s over the last year.
  11. Tips, Tricks and Bribes: Getting Departments Onboard with Analytics

  12. Bryan Fendley (@analyticbryan)

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