Sales and marketing have never been as important to businesses as it is today, thanks to online platforms. Small businesses in particular can now post through multiple channels.Granted, running a business is not an easy undertaking. There are strategies to be implemented, audiences to be reached and targets to be hit. Take the case of small businesses. They need to automate or they will simply be out of business. The truth of the matter is that these small businesses are unable to automate due to time. It’s a slow process but the gains are immense.