We made this thing, and it's not an ad

A SXSW talk and reaction by Robbie Whiting and the associated twittersphere. (Tl;DR? scroll to the bottom for the slideshare.)

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  1. Friday, March 9th, 2012, 3:30pm Central, the Austin Intercontinental: 
    destined to be remembered as the time and place that the advertising world pooped its pants.
  2. The needed change extends down to how agencies structure themselves, and equally important, how they hire talent:
  3. But the importance of Making (the cult of Done?) extends beyond the simply executional:
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