The event started on Wednesday as SmashFly team members Sal Vergara and Debbie Tuel set up the SmashFly table complete with some of the most comfortable T-shirts a person could ask for.
Here is a well summarized tweet of the 2 day event from Mark Lotz:
Day 1: Employer Branding and Candidate Experience
Integrated Brand Strategy with Ryan Cook of CH2M HILL
Day 1 started with a great session by Ryan Cook at CH2M HILL on their integrated brand strategy that connected their employer and marketing brand.
Employee Brand Ambassadors Panel hosted by QueSocial's Josh Schwede and panelists Deloitte's Liane Bilicki, Oracle's Celinda Appleby and Mia Mulrennan
This panel discussion focused on how to make your employer brand more personal and valuable to attract candidates and getting your employees to be involved on the front lines.