While the organizations varied widely, from the Wall Street Journal celebrating its 125th year in print on the day of this event, to the 2-ish month lifespan of Vox.com
, certain challenges received many knowing nods. Convincing others to embrace a new idea, determining which metrics and tools best indicate how a new approach is working, and adapting to an increasingly mobile-first media landscape were among the widely familiar challenges discussed. Fortunately, the individuals in the room were a creative, savvy bunch equipped with a hefty dose of humor, leading to an assortment of compelling, and sometimes zany ideas (energizing SuperTea in an edible tea cup, anyone?).