The #superbowl commercials are a window into American culture & values. Today, try to pay attention to what theyre telling you. #notbuyingit
as consumers, we have the power to vote w our dollars & tell advertisers we're #NotBuyingIt as long as they continue to pigeonhole us- The clear loser of the night was Go Daddy, who released an ad that managed to demean, stereotype and anger both women and men:
@GoDaddy Do you hope to attract or retain ANY female clients? #NotBuyingIt
Give it a rest @GoDaddy. Women are sexy AND smart. Glad I took my business elsewhere. #NotBuyingIt http://ow.ly/1RRfC0
That ad was messed up @GoDaddy. Stereotyping programmers and objectifying women. #NotBuyingIt
I usually don't buy into all the #superbowl ad hype but the @GoDaddy ad was a stomach turner. Epic fail #NotBuyingIt- Budweiser, while having a seeming winner with their Clydesdale's advertisement later in the game, chose to begin the night with this Black Crown ad:
Why do you introduce your beer with a woman's legs? @blackcrown @Budweiser We're #NotBuyingIt @RepresentPlege! #SB47
@Budweiser Stick to horses, please! Objectifying women is hurtful, horses are cute! #Notbuyingit- Treating people as objects to sell products didn't only apply to women though, and many users weren't buying the objectification of men in Calvin Klein's ad either:
"Wait? Women watch the #SuperBowl47 too? Let's objectify men as well! Equal opportunity sexism!" - @CalvinKlein ad exec meeting #notbuyingit
The answer to sexualizing women is NOT to sexualize men, @CalvinKlein. #NotBuyingIt- There were a number of trailers for violent films, but the sixth (!) Fast and the Furious film stood out for mixing in sexism with its violence:
Fast & Furious: Most sexist and violent ad so far. #SB47 #NotBuyingIt
Fast & Furious world: males drive cars, females dance in bikinis, and that's about it. #boring #notbuyingit #notwatchingit #brandbowl
Advice for watching violent and sexist commercials with your kids from @CommonSenseNews http://bit.ly/WIlQXU #NotBuyingIt @FastFurious- Fiat, who had one of the most blatantly sexist ads of last year's Super Bowl, didn't fair much better this year.
@FIATUSA cars are so masculine that they conspire with scorpions to undress women? #notbuyingit #sexism #canadianads
Thousands Use #NotBuyingIt to Call Out Sexist Super Bowl Ads
by Imran Siddiquee Thousands of people worldwide used hashtag #NotBuyingIt on Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people on Twitter throughout the game.
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