- The clear loser of the night was Go Daddy, who released an ad that managed to demean, stereotype and anger both women and men:
- Budweiser, while having a seeming winner with their Clydesdale's advertisement later in the game, chose to begin the night with this Black Crown ad:
- Treating people as objects to sell products didn't only apply to women though, and many users weren't buying the objectification of men in Calvin Klein's ad either:
- There were a number of trailers for violent films, but the sixth (!) Fast and the Furious film stood out for mixing in sexism with its violence:
- Fiat, who had one of the most blatantly sexist ads of last year's Super Bowl, didn't fair much better this year.
Thousands Use #NotBuyingIt to Call Out Sexist Super Bowl Ads
by Imran Siddiquee Thousands of people worldwide used hashtag #NotBuyingIt on Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people on Twitter throughout the game.
- Betsy Sadly we are quite likely to take on behaviors we see modeled for us by others. If ads didn't encourage some types of behavior, they wouldn't make 'em.2013-02-05T23:57:53.342Z
- Jamie CollinsYou people need to seriously get a life. Does anybody really go out adn buy a product because of a funny or not funny commercial? Do you really think your son...more2013-02-05T21:21:10.793Z
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