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Thousands Use #NotBuyingIt to Call Out Sexist Super Bowl Ads

by Imran Siddiquee Thousands of people worldwide used hashtag #NotBuyingIt on Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people on Twitter throughout the game.


  1. The clear loser of the night was Go Daddy, who released an ad that managed to demean, stereotype and anger both women and men:
  2. Bar Refaelis Big Kiss Go Daddy Super Bowl Commercial
  3. Budweiser, while having a seeming winner with their Clydesdale's advertisement later in the game, chose to begin the night with this Black Crown ad:
  4. Budweiser Black Crown Coronation Super Bowl 2013 Game Day Commercial
  5. Treating people as objects to sell products didn't only apply to women though, and many users weren't buying the objectification of men in Calvin Klein's ad either:
  6. Calvin Klein Concept 2013 Commercial Preview -- Debuting During the Super Bowl
  7. There were a number of trailers for violent films, but the sixth (!) Fast and the Furious film stood out for mixing in sexism with its violence:
  8. Fast & Furious 6 Official Super Bowl Spot (2013) - Vin Diesel Movie HD
  9. Fiat, who had one of the most blatantly sexist ads of last year's Super Bowl, didn't fair much better this year. 
  10. Fiat 500 Abarth - 2013 Superbowl Topless Commercial