At this year's Super Bowl, sexism didn't sell. Inclusivity did.

Last Sunday, millions of people watched the Super Bowl and continued to tell advertisers who's really watching (HINT: we're feminists) with #NotBuyingIt and #MediaWeLike.

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  1. For the third year, we brought media makers and consumers together to tweetup with our partner, 3 Percent Conference, to tell advertisers that sexism doesn't sell.
  2. .@TheRepProject team is all ready for our #SuperBowl tweetup! Thanks for hosting us @3perconf! #NotBuyingIt #MediaWeLike #3perconf
    .@TheRepProject team is all ready for our #SuperBowl tweetup! Thanks for hosting us @3perconf! #NotBuyingIt #MediaWeLike #3perconf
  3. The night started with a feminist twist, brought to you by members from the original cast of Hamilton.
  4. Thank you women of @hamiltonmusical for representing the sisterhood at #SuperBowl #mediawelike #3percentSB #hamilton
    Thank you women of @hamiltonmusical for representing the sisterhood at #SuperBowl #mediawelike #3percentSB #hamilton
  5. CocaCola continued the trend with an ad that reminds us of the importance of inclusion.
  6. Google followed up with an ad emphasizing our common voice. We just had one question...
  7. But not all the ads were good. Yellow Tail's ad deserved a strong #NotBuyingIt with its man in a suit asking a woman in a bikini to pet his "roo."
  8. While World of Tanks, choose to portray competing moms being bulldozed by a tank.
  9. Airbnb's surprise ad showed how diversity is what makes this country great.
  10. And Honda got in there reminding us we all start somewhere and to remember the #PowerofDreams.
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