- T- 5min to the #SuperBowl! Together, let's tell advertisers sexism doesn't sell with #NotBuyingIt http://bit.ly/1TBijI9 #3percentsb
- For the third year, we brought media makers and consumers together to tweetup with our partner, 3 Percent Conference, to tell advertisers that sexism doesn't sell.
.@TheRepProject team is all ready for our #SuperBowl tweetup! Thanks for hosting us @3perconf! #NotBuyingIt #MediaWeLike #3perconf- With more than 100 million expected to tune-in, join us and tell #SuperBowl advertisers sexism doesn't sell #NotBuyingIt #3percentSB
- Joining @RepresentPledge this #SuperBowl Sunday to tell advertisers: sexism won't sell. #NotBuyingIt #3percentsb http://therepresentationproject.org/the-movement/notbuyinglt/ …
- The night started with a feminist twist, brought to you by members from the original cast of Hamilton.
- Anyone else notice that the @HamiltonMusical crew sang "sisterhood" instead of brotherhood? #MediaWeLike #SuperBowl #3percentsb
Thank you women of @hamiltonmusical for representing the sisterhood at #SuperBowl #mediawelike #3percentSB #hamilton- CocaCola continued the trend with an ad that reminds us of the importance of inclusion.
- Google followed up with an ad emphasizing our common voice. We just had one question...
- "OK Google, how do we fix the #paygap in tech?" #SuperBowl
- But not all the ads were good. Yellow Tail's ad deserved a strong #NotBuyingIt with its man in a suit asking a woman in a bikini to pet his "roo."
Your major consumer base (women) know what you mean by "roo" and we're #NotBuyingIt @yellowtail_usa. #3percentSB #malegaze #SuperBowl pic.twitter.com/NG1WIbiphc- #notbuyingit Yellowtail the guys asking the girl in the swimsuit to pet his “roo”
- @yellowtailwine nobody wants to "pet your Roo", any excuse to show half naked women in your ad tho right? #NotBuyingit @Proud2BmeUS
- Also #malegaze, much? #NotBuyingIt @yellowtail_usa. #SuperBowl https://twitter.com/RepresentPledge/status/828394709319954432 …
- While World of Tanks, choose to portray competing moms being bulldozed by a tank.
We're #NotBuyingIt this tired stereotype. Do better, @worldoftanks #Superbowl #3percentsb pic.twitter.com/33Xg08Uawc- Airbnb's surprise ad showed how diversity is what makes this country great.
The world is a much more beautiful place when you accept. Thank you @Airbnb #Superbowl #MediaWeLike #3percentsb pic.twitter.com/qqrqtZnJmC- And Honda got in there reminding us we all start somewhere and to remember the #PowerofDreams.
At this year's Super Bowl, sexism didn't sell. Inclusivity did.
Last Sunday, millions of people watched the Super Bowl and continued to tell advertisers who's really watching (HINT: we're feminists) with #NotBuyingIt and #MediaWeLike.
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Miss Representation6,076 Views
Miss Representation6,076 Views
