- For the third year, we brought media makers and consumers together to tweetup with our partner, 3 Percent Conference, to tell advertisers that sexism doesn't sell.
- .@TheRepProject team is all ready for our #SuperBowl tweetup! Thanks for hosting us @3perconf! #NotBuyingIt #MediaWeLike #3perconf
- The night started with a feminist twist, brought to you by members from the original cast of Hamilton.
- Thank you women of @hamiltonmusical for representing the sisterhood at #SuperBowl #mediawelike #3percentSB #hamilton
- CocaCola continued the trend with an ad that reminds us of the importance of inclusion.
- Google followed up with an ad emphasizing our common voice. We just had one question...
- But not all the ads were good. Yellow Tail's ad deserved a strong #NotBuyingIt with its man in a suit asking a woman in a bikini to pet his "roo."
- While World of Tanks, choose to portray competing moms being bulldozed by a tank.
- Airbnb's surprise ad showed how diversity is what makes this country great.
- And Honda got in there reminding us we all start somewhere and to remember the #PowerofDreams.
At this year's Super Bowl, sexism didn't sell. Inclusivity did.
Last Sunday, millions of people watched the Super Bowl and continued to tell advertisers who's really watching (HINT: we're feminists) with #NotBuyingIt and #MediaWeLike.
by
Miss Representation6,076 Views
