You Made Your Voice Heard and Advertisers Listened: Super Bowl 50 Ads More Respectful To Women

In its fifth year, the #NotBuyingIt / #MediaWeLike hashtags garnered over 37 million impressions igniting a global conversation calling for better representation for all in our advertisements, our media, and our larger society.

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  1. Tell #SB50 advertisers what you think of their ads in real time! Get started by texting "SB50" to217.731.4368

#NotBuyingIt #MediaWeLike #MissRepresentation #SuperBowl50 #SuperBowl #3percentSB
    Tell #SB50 advertisers what you think of their ads in real time! Get started by texting "SB50" to217.731.4368 #NotBuyingIt #MediaWeLike #MissRepresentation #SuperBowl50 #SuperBowl #3percentSB
  2. For the second year, we brought media makers and consumers together for the tweet up with our partner, 3 Percent Conference:
  3. The Representation Project team joined ad agencies in San Francisco, Miami, and Boston who live tweeted whether an ad was a fumble with #NotBuyingIt or a touchdown with #MediaWeLike:
  4. The team's all here! @3percentconference #MediaWeLike #NotBuyingIt #3percentSB  #SB50

Join us to tell advertisers what you think of their ads - text "SB50" to 217.731.4368
    The team's all here! @3percentconference #MediaWeLike #NotBuyingIt #3percentSB #SB50 Join us to tell advertisers what you think of their ads - text "SB50" to 217.731.4368
  5. Super Bowl party at @miamiadschool with @macarovi @simply_karly @kelsey1390 and @maya_e_  #wearehereforthecommercials #3percentsb #tweetup #superbowl #adschool #maslife
    Super Bowl party at @miamiadschool with @macarovi @simply_karly @kelsey1390 and @maya_e_ #wearehereforthecommercials #3percentsb #tweetup #superbowl #adschool #maslife
  6. Along with thousands of participants, media outlets started to join in on the conversation:
  7. Mini USA's Super Bowl ad started off the #MediaWeLike hashtag with its message of overcoming limiting labels:
  8. Axe's commercial had a similar message of expanding the definition of masculinity:
  9. AXE - Find Your Magic
  10. As a part of our #BeAModelMan campaign, we also sparked a conversation about what it means to 'be a man' during the Super Bowl and beyond:
  11. Our partnership with Futures Without Violence and Obscura Digital brought our message to the streets of San Francisco, home of Super Bowl 50:
  12. Stand up #BeAModelMan #SF
#SB50 #SuperBowl #SuperBowl50
    Stand up #BeAModelMan #SF #SB50 #SuperBowl #SuperBowl50
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