#NotBuyingIt Makes An Impact During Super Bowl XLVIII

In its third year, the #NotBuyingIt hashtag was used by thousands to call out sexist Super Bowl commercials and reached millions with a strong message about advertising: sexism doesn't sell.


  1. This year, The Representation Project introduced a #NotBuyingIt app for iOS7 devices, which made it even easier to take part.
  2. Bud Light's "Up for Whatever" was a commercial that aired early in the game, and ignited the #NotBuyingIt conversation:
  3. Ian Up For Whatever Film-- 2014 Super Bowl XLVIII Commercial - Extended Scenes | Bud Light
  4. Among the most disliked ads of the evening was this one from Dannon Oikos, featuring John Stamos:
  5. Dannon Oikos Greek Yogurt - The Spill
  6. Meanwhile Squarespace, who were new to the Super Bowl this year, were criticized for their stereotypical and demeaning depiction of women on the Internet:
  7. Squarespace - A Better Web Awaits (Big Game Commercial - :30)
  8. Another ad which failed with consumers was Soda Stream's attempt to make a "viral" video:
  9. Sorry, Coke and Pepsi. (Uncensored)