- — Imran Siddiquee (@imransiddiquee)Sun, Feb 02 2014 23:19:58
- — Portlandia (@ifcportlandia)Mon, Feb 03 2014 02:45:00
- This year, The Representation Project introduced a #NotBuyingIt app for iOS7 devices, which made it even easier to take part.
- — Holly Kearl (@hkearl)Mon, Feb 03 2014 00:22:08Offensive #SuperBowl ads? We're #NotBuyingIt. Speak out against #sexism w/new @RepresentPledge app: http://www.stopstreetharassment.org/2014/02/were-notbuyingit-this-superbowl-sunday/ …
- — WAM! (@womenactmedia)Sun, Feb 02 2014 23:00:56
- Bud Light's "Up for Whatever" was a commercial that aired early in the game, and ignited the #NotBuyingIt conversation:
- — Elizabeth Plank (@feministabulous)Mon, Feb 03 2014 00:06:28
- Among the most disliked ads of the evening was this one from Dannon Oikos, featuring John Stamos:
- — Kat Urice (@katsaysbark)Mon, Feb 03 2014 16:41:15
- Meanwhile Squarespace, who were new to the Super Bowl this year, were criticized for their stereotypical and demeaning depiction of women on the Internet:
- — Elizabeth Plank (@feministabulous)Mon, Feb 03 2014 00:14:44
- — Rachel Dunbar (@MsRachelDunbar)Mon, Feb 03 2014 01:58:58
- Another ad which failed with consumers was Soda Stream's attempt to make a "viral" video:
#NotBuyingIt Makes An Impact During Super Bowl XLVIII
In its third year, the #NotBuyingIt hashtag was used by thousands to call out sexist Super Bowl commercials and reached millions with a strong message about advertising: sexism doesn't sell.
byMiss Representation1 Like3,474 Views