#NotBuyingIt Campaign Causes Scholastic to Pull Racist Kids' Book

Scholastic's children's book "A Birthday Cake for George Washington" tells the story of the President's slave Hercules and his daughter who cheerfully make their master a birthday cake. The biggest obstacle the characters face is not having enough sugar - rather than not having their freedom. We at The Representation Project couldn't let this revisionism of America's history of oppression go unchallenged. So we launched a #NotBuyingIt campaign against the book and within two days, Scholastic had pulled it and issued a statement recognizing that the book misleads it readers.


  1. Fusion picked up the story and we quickly sprang into action tweeting at Scholastic that we're #NotBuyingIt:
  2. At first, Scholastic responded by defending the book, but more and more media outlets began to cover the story:
  3. Within two days of launching the #NotBuyingIt campaign, Scholastic pulled the book because it "may give a false impression of the reality of the lives of slaves":
  4. Our #NotBuyingIt and #MediaWeLike campaigns inspire people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising. Learn more: