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#NotBuyingIt: Barbie Apologizes for Sexist Book

Within three days of Mattel and Barbie receiving #NotBuyingIt tweets about their sexist book, Barbie was forced to issue an apology and a promise: "all Barbie titles moving forward will be written to inspire girls imaginations and portray an empowered Barbie character."


  1. On Monday, Pamela Ribbon first noticed the book called "Barbie: I Can Be A Computer Engineer," in which Barbie is only able to conceptualize a computer game, but not actually code it. To do that she needs "Steven's and Brian's help to turn it into a real game!"
  2. Here's an up close picture of the book:
  3. Followers of the #NotBuyingIt hashtag joined in to tell Mattel, Barbie, and Random House (the book's publisher) to make a change:
  4. The book is especially harmful because it perpetuates the stereotype that women and girls shouldn't be in tech, leading to the underrepresentation of women and girls in that field:
  5. By Wednesday, major news outlets were amplifying the campaign:
  6. Within three days of receiving hundreds of #NotBuyingIt tweets, Barbie issued a statement of apology with a promise:
  7. Reaching nearly a million people worldwide, the #NotBuyingIt campaign held Barbie accountable for their sexist book and pushed back against limiting gender stereotypes in our media.

    Learn more about the #NotBuyingIt campaign at