How Twitter Forced Harrods To Remove Sexist Children's Books In Less than 24 Hours

by Imran Siddiquee Twitter users, utilizing their consumer power and hashtag #notbuyingit, forced Harrods to remove two books displayed in the children's reading room of their London store. All within the span of a single day.


  1. On Thursday, Krystina Meens first drew attention to these two books at Harrods. She asked fellow Twitter users to call attention to the harmful gender stereotypes on display:
  2. Her original tweet was retweeted over 400 times in a matter of hours. Here's a picture of the back of the books:
  3. Followers of the #NotBuyingIt hashtag joined in the retweet campaign to pressure Harrods to make a change:
  4. The next morning, less than 24 hours after Krystina's original tweet, Harrods responded by pledging to remove the books. 
  5. The story - of how consumers fought back against sexist media and won - eventually made its way into the mainstream, being reported by the Daily Mail in London: