On Thursday, Krystina Meens first drew attention to these two books at Harrods. She asked fellow Twitter users to call attention to the harmful gender stereotypes on display:
Her original tweet was retweeted over 400 times in a matter of hours. Here's a picture of the back of the books:
Followers of the hashtag joined in the retweet campaign to pressure Harrods to make a change:
The next morning, less than 24 hours after Krystina's original tweet, Harrods responded by pledging to remove the books.
The story - of how consumers fought back against sexist media and won - eventually made its way into the mainstream, being reported by the Daily Mail in London: