After #NotBuyingIt Campaign, FOX32 Chicago Apologizes For Producer's Sexist Email

Wednesday morning, The Chicago Tribune reported on an email by Dan Salamone, a producer at FOX32 Chicago, instructing only female reporters not to wear hats while reporting outside because he thinks they "look better without". In response to this blatant example of sexism, we launched a #NotBuyingIt campaign to hold Fox32 accountable. By Wednesday afternoon, Fox 32 General Manager Dennis Welsh told the Chicago Tribune that the station does not stand by Salamone's "absurd" comments and that Salamone would face disciplinary action.


  1. Chicago media critic, Robert Feder was first tipped off about Salamone's email:
  2. That's when we launched into action telling Fox32 Chicago we're #NotBuyingIt:
  3. The media joined in too:
  4. By Wednesday afternoon, FOX32 Chicago General Manager Dennis Welsh said Salamone's "absurd" comments do not reflect the station. As a result, the producer would face disciplinary action:
  5. Our #NotBuyingIt and #MediaWeLike campaigns inspire people to join together in celebrating good representations and calling out the bad, everywhere from advertising to merchandising. Learn more: