After #NotBuyingIt Campaign, Veet Drops "Don't Risk Dudeness" Ads

Earlier this week, Veet released a series of ads called "Don't Risk Dudeness." In each of the three commercials, a woman was transformed into a hairy, bearded, and "unappealing" man when her partner, beautician, or a random taxi driver realized she had stubble.

byMiss Representation4,363 Views
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  1. A #NotBuyingIt campaign was started Tuesday morning, and soon thousands joined in calling out the ads for sexism, homophobia and racism. 
  2. In less than 24 hours, the #NotBuyingIt hashtag, directed at Veet and their parent company Reckitt Benckiser (RB), created over 1.5 million impressions on Twitter.
  3. As the impact grew and major media sources picked up the story, Veet finally decided to take down the ad campaign Wednesday afternoon:
  4. And Veet issued this statement:
  5. Another victory for the #NotBuyingIt campaign! 
    Learn more: The Representation Project: #NotBuyingIt Campaign.

    Thank you again for the thousands of people who took action and told Veet and Reckitt Benckiser (RB) that harmful stereotypes don't sell. 
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