'Eating for two' pregnancy risk

The RCOG has been working with the National Charity Partnership to share information about how much women should eat during pregnancy

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  1. A survey commissioned by the National Charity Partnership (a partnership between Diabetes UK, the British Heart Foundation and Tesco) has found more than two-thirds of pregnant women are unaware of how many extra calories they need to consume during pregnancy. The RCOG worked with the National Charity Partnership to publish a series of articles promoting a healthy lifestyle, and a joint press release was issued.
  2. The story gained widespread media attention following its release on 24 August, generating 359 pieces of coverage worth £597,600 and reaching 405,504,649 people. It covered extensively by regional radio stations as well as BBC, ITV and Channel 5 News. There was also media coverage in The Mirror, The Sun, The Daily Mail and Huffington Post.
  3. The top five most far-reaching pieces of coverage were:
    · BBC Breakfast - 4.8m people
    · ITV Lunchtime News - just over 4m people
    · The Guardian (online) - 2.1m people
    · Mail Online - 2m people
    · BBC Online 0 1.9m people
  4. RCOG spokespeople were interviewed by BBC Breakfast, Good Morning Britain, BBC Radio 5 Live and Channel 5.
  5. The story also got people talking on Twitter.
  6. In the two week period following the story's launch, the RCOG tweeted 19 times. These tweets made 39,897 impressions and received 124 retweets, 2 replies, 119 likes, 30 user profile clicks and 120 URL clicks.
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