- A survey commissioned by the National Charity Partnership (a partnership between Diabetes UK, the British Heart Foundation and Tesco) has found more than two-thirds of pregnant women are unaware of how many extra calories they need to consume during pregnancy. The RCOG worked with the National Charity Partnership to publish a series of articles promoting a healthy lifestyle, and a joint press release was issued.
- The story gained widespread media attention following its release on 24 August, generating 359 pieces of coverage worth £597,600 and reaching 405,504,649 people. It covered extensively by regional radio stations as well as BBC, ITV and Channel 5 News. There was also media coverage in The Mirror, The Sun, The Daily Mail and Huffington Post.
- The top five most far-reaching pieces of coverage were:
· BBC Breakfast - 4.8m people
· ITV Lunchtime News - just over 4m people
· The Guardian (online) - 2.1m people
· Mail Online - 2m people
· BBC Online 0 1.9m people
- RCOG spokespeople were interviewed by BBC Breakfast, Good Morning Britain, BBC Radio 5 Live and Channel 5.
- The story also got people talking on Twitter.
- In the two week period following the story's launch, the RCOG tweeted 19 times. These tweets made 39,897 impressions and received 124 retweets, 2 replies, 119 likes, 30 user profile clicks and 120 URL clicks.