The night before the video was released, the PBS Twitter channel teased the launch.
And again, the morning of the launch.
At 9 a.m ET on June 7th, the video was made public on the PBS Digital Studios YouTube Channel, while at the same time...
...the YouTube video was simultaneously posted on PBS's Facebook page, Twitter channel, Google+ page, and Pinterest board.
Reactions were immediate:
During the day very prominent tweeters made mention of the video, helping to propel its exposure.