The Harley-Davidson Story

The story behind the most inspirational brand EVER! Harley Davidson. Scroll through their illustrious story timeline and read my blog post on how the H-D brand achieved cult status on Brand Stories: http://www.brandstories.net/2012/06/08/the-harley-davidson-story-how-brand-achieves-cult-status/

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  1. File:Founders of Harley-Davidson The North Shore Bulletin Dec 1920.jpg - Wikipedia, the free encyclopedia
  2. 1901

    It all started in 1901 when William S. Harley (below), aged 21, completed a blueprint drawing of an engine designed to fit into a bicycle.
  3. The brains behind the Harley Davidson brand...

  4. and Arthur's brother, Walter Davidson

  5. 1903

    In 1903 William S. Harley and Arthur Davidson made available to the public the first production Harley-Davidson® motorcycle. The bike was built to be a racer, with a 3-1/8 inch bore and 3-1/2 inch stroke. The factory in which they worked was a 10 x 15-foot wooden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door. Arthur's brother Walter later joined their efforts.
  6. Serial #1: the first production Harley-Davidson® motorcycle

  7. the H-D Serial #1 in all its glory...

  8. It was built in this first Harley Davidson factory

    10 x 15-foot wooden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door.
  9. During the same year...Henry Meyer (pictured below) of Milwaukee, a schoolyard pal of William S. Harley and Arthur Davidson, buys one of the 1903 models directly from the founders...
  10. 1904

    In 1904 the first Harley-Davidson Dealer, C.H. Lang (pictured below) of Chicago, IL, opened for business and sold one of the first three production Harley-Davidson motorcycles ever made.
  11. 1905

    On July 4th, a H-D motorcycle won a 15 mile race in Chicago with a time of 19:02. In Milwaukee, the first full-time employee was hired. 
  12. 1906

    In 1906 a new factory (pictured below), measuring 28 x 80 feet, was built on the Chestnut St. site, later renamed Juneau Avenue. Staff size was increased to six full-time employees. Also, the first motorcycle catalog was produced by the Company and the nickname "Silent Gray Fellow" was used for the first time.
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