The Great Iowa Road Trip

The Great Iowa Road Trip (#GreatIowaRoadTrip) was an Oh My! Omaha campaign that generated instant social content and evergreen content that benefited several destinations in Iowa. Here's a sample of some of the social content, blog posts, and a travel brochure story that resulted from the trip.

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  1. Prior to any road trip series, bucket list posts are made to generate reader suggestions on places my family should visit. These bucket lists are evergreen content that enjoy being continually shared on Pinterest for months and years following a visit.
  2. During a road trip, photos are shared from the road. Following a trip, a series of posts are kicked off, starting with the recap post.
  3. #DMAF2016 
#Repost @ohmyomaha with @repostapp
・・・
Adding her touch to the #dsmartsfestival community #art project #greatiowaroadtrip #traveliowa #desmoines #CATCHdsm
    #DMAF2016 #Repost @ohmyomaha with @repostapp ・・・ Adding her touch to the #dsmartsfestival community #art project #greatiowaroadtrip #traveliowa #desmoines #CATCHdsm
  4. First of many #icecream on our #greatiowaroadtrip. #yum #whatflavorisblue #catchdsm #dsmeats
    First of many #icecream on our #greatiowaroadtrip. #yum #whatflavorisblue #catchdsm #dsmeats
  5. Stepping back in time at @livinghistoryfarms in @catchdesmoines. She's making medicine. #catchdsm #greatiowaroadtrip #thisisiowa #iowa
    Stepping back in time at @livinghistoryfarms in @catchdesmoines. She's making medicine. #catchdsm #greatiowaroadtrip #thisisiowa #iowa
  6. I'm in love with this spiral staircase in the #Iowa state capitol #library. #greatiowaroadtrip
    I'm in love with this spiral staircase in the #Iowa state capitol #library. #greatiowaroadtrip
  7. My view from the #train as we go over the high bride on the Boone & Scenic Valley Railroad @traveliowa. Wow! #thisisiowa
#greatiowaroadtrip
    My view from the #train as we go over the high bride on the Boone & Scenic Valley Railroad @traveliowa. Wow! #thisisiowa #greatiowaroadtrip
  8. First 10 minutes in @clearlakeiowa  and I'm hooked. I love our yurt's location in a state park! #greatiowaroadtrip
    First 10 minutes in @clearlakeiowa and I'm hooked. I love our yurt's location in a state park! #greatiowaroadtrip
  9. The splash pad doubles as a sand rinser being so close to the beach, doesn't it? A kid could get used to lake life in @clearlakeiowa. #greatiowaroadtrip #thisisiowa
    The splash pad doubles as a sand rinser being so close to the beach, doesn't it? A kid could get used to lake life in @clearlakeiowa. #greatiowaroadtrip #thisisiowa
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