HCMM Story - The Hogwarts Conference on Muggle Medicine

A collaborative storytelling experiment running concurrently with the National Conference on Health Communication, Marketing & Media (HCMM), August 7-9, 2012.

  1. The project was announced and explained on a Tumblr blog:
  2. The @HCMMstory Twitter account started posting and getting responses to the #hcmmstory hashtag as people were getting ready for the conference...
  3. Conference Day One
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