#christmasSOwhite

In December 2016 Selma Nicholls, Nathalie Gordon, Wren Graham and I launched #christmasSOwhite to both raise awareness of the lack of diverse imagery at Christmas and also to create beautiful diverse imagery for everyone to use. This is the story of the initiative.

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  1. The inspiration behind the campaign was a little girl called Sara who could not find any images of girls like her at Christmas.
  2. The inspiration behind #ChristmasSOwhite is our STAR Sara! 💥👑💖 Festive joy & happiness . . ***Tag your Christmas 2016 pictures #ChristmasSOwhite*** .

#christmas #ChristmasSOwhite #fashion #family #model #friends
#real #kids #casting #kidsfashion #curlyhair #lookslikeme #campaignshoot #kidsmagazine #talent #globalbeauties #uknaturals  #bighairdontcare #essence #joy #happiness
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Special thanks to the dream team
@lookslikeme
@christmasSOwhite
@nadsbads @wrenbird @awlilnatty  @helenmarsdenphotography @yvadney  @jade_rathore @hello_sunshine_agency
    The inspiration behind #ChristmasSOwhite is our STAR Sara! 💥👑💖 Festive joy & happiness . . ***Tag your Christmas 2016 pictures #ChristmasSOwhite*** . #christmas #ChristmasSOwhite #fashion #family #model #friends #real #kids #casting #kidsfashion #curlyhair #lookslikeme #campaignshoot #kidsmagazine #talent #globalbeauties #uknaturals #bighairdontcare #essence #joy #happiness . Special thanks to the dream team @lookslikeme @christmasSOwhite @nadsbads @wrenbird @awlilnatty @helenmarsdenphotography @yvadney @jade_rathore @hello_sunshine_agency
  3. So we held a photoshoot and created diverse imagery of families enjoying Christmas.
  4. What an honour to be part of the amazing #christmasSOwhite campaign! Such a fantastic team and beautiful families to work with!! See the story in bio .
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📸 @helenmarsdenphotography 👗 @yvadney 💄 Me 
@lookslikemeuk @nadsbads @christmassowhite @nataliegordon @wrenbird @saatchiandsaatchi @google 
@mediacomglobal @amvbbdo @digitaslbi_uk @hello_sunshine_agency @jazreena_harlow @kiddinlondon @huffpostuk @lookslikemeuk .
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#christmas #babymodel #campaignshoot #lookslikeme #kidsmagasine #globalbeauty
    What an honour to be part of the amazing #christmasSOwhite campaign! Such a fantastic team and beautiful families to work with!! See the story in bio . . . 📸 @helenmarsdenphotography 👗 @yvadney 💄 Me @lookslikemeuk @nadsbads @christmassowhite @nataliegordon @wrenbird @saatchiandsaatchi @google @mediacomglobal @amvbbdo @digitaslbi_uk @hello_sunshine_agency @jazreena_harlow @kiddinlondon @huffpostuk @lookslikemeuk . . . #christmas #babymodel #campaignshoot #lookslikeme #kidsmagasine #globalbeauty
  5. SantaDread.

We had the privilege to work with the one and only SantaDread with our LLM models.  I had to share just a sprinkle of the joy & happiness that we experienced on set of #ChristmasSOwhite ❤Have a Dreaddy Christmas!!! .

#christmasjokes #santa #model
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Special thanks to the dream team
@lookslikeme
@christmasSOwhite
@nadsbads  @wrenbird @awlilnatty  @helenmarsdenphotography @yvadney  @jade_rathore @hello_sunshine_agency
    SantaDread. We had the privilege to work with the one and only SantaDread with our LLM models. I had to share just a sprinkle of the joy & happiness that we experienced on set of #ChristmasSOwhite ❤Have a Dreaddy Christmas!!! . #christmasjokes #santa #model . Special thanks to the dream team @lookslikeme @christmasSOwhite @nadsbads @wrenbird @awlilnatty @helenmarsdenphotography @yvadney @jade_rathore @hello_sunshine_agency
  6. And we asked people to send in their christmas imagery to create a gallery as diverse as christmases across the UK.
  7. The initiative got picked up by a lot of media...AJ+, The Guardian, The Metro, Daily Mail, Huffington Post, BBC....
  8. But we could not have done it without the dream team of Selma Nicholls, Nathalie Gordon, Wren Graham, Helen Marsden (photographer), Yvadney Davis (Stylist) and Jade To (make-up artist).
  9. Love and Joy .

We had the privilege to work with real authentic loving families.  I had to share just a sprinkle of this love & joy that we experienced on set of #ChristmasSOwhite ❤

#christmaslovin #mynumber1 #mistletoe
#mistletoelove #love #beauties #united

Special thanks to the dream team
@lookslikeme
@christmasSOwhite
@nadsbads  @wrenbird @awlilnatty  @helenmarsdenphotography @yvadney  @jade_rathore @hello_sunshine_agency
    Love and Joy . We had the privilege to work with real authentic loving families. I had to share just a sprinkle of this love & joy that we experienced on set of #ChristmasSOwhite ❤ #christmaslovin #mynumber1 #mistletoe #mistletoelove #love #beauties #united Special thanks to the dream team @lookslikeme @christmasSOwhite @nadsbads @wrenbird @awlilnatty @helenmarsdenphotography @yvadney @jade_rathore @hello_sunshine_agency
  10. Only 1 more sleep! #christmassowhite #fatherchristmas #libraryshots #joy #excited #kids #hesnearlyhere @lookslikemeuk @yvadney
    Only 1 more sleep! #christmassowhite #fatherchristmas #libraryshots #joy #excited #kids #hesnearlyhere @lookslikemeuk @yvadney
  11. STYLING ▶We're nearly there! 🎁🎄Taken from the #ChristmasSoWhite shoot with 📷 @helenmarsdenphotography 👗 Me 😀 @lookslikemeuk talent agency and @sunshineagency
    STYLING ▶We're nearly there! 🎁🎄Taken from the #ChristmasSoWhite shoot with 📷 @helenmarsdenphotography 👗 Me 😀 @lookslikemeuk talent agency and @sunshineagency
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