- Laura Heisler, director of the festival and programming for the Wisconsin Alumni Research Foundation and the Morgridge Institute for Research, says she’s enthusiastic about the kinds of activities that have blossomed around the state.
“I’m really excited to see places take ownership of the festival and make it work for them,” says Heisler. “We’re seeing more science expos than ever before, a lot of involvement across the UW campuses, and many locations creating brand new events.”
- “Science is absolutely everywhere and is vitally important to our lives,” says Eric Wilcots, associate dean for natural and mathematical sciences at UW-Madison and member of the science festival steering committee. “We don’t recognize it in many ways, but we are all inherently curious about something. You have to capture someone’s natural curiosity and imagination to pull them in.”