Improving Science Outreach Through Twitter: a case study

This is an example of how science outreach can be improved through positive interactions on Twitter. While it's certainly no fun to realize that you've made an error, this kind of informal peer review can prevent misinformation and improve the overall product.


  1. The original video, produced by the Field Museum of Chicago and featuring Josh Drew's (@labroides) fieldwork in Fiji
  2. Echinoderm expert Chris Mah of the Smithsonian responds to misinformation in the video
  3. Chris writes a blog post correcting the misinformation, and it spreads on Twitter
  4. Josh takes steps to correct the misinformation
  5. Positive response to Josh's steps to correct the video