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#ContentMTL With @MarkWSchaefer #Montreal #ContentMarketing

In a 3 hour packed workshop, Montreal Marketers were in for a treat today as world renowned author, speaker and friend, Mark Schaefer offered an amazing workshop tackling content marketing and helping us "Cut Through the Clutter". Here's an overview in the days tweets & posts!

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  1. It was a full house at the event, filled with an extraordinary group of participants from a varied backgrounds and industries, all joining together to dialogue and learn about what content marketing means in the changing landscape today.
  2. Mark offered thought provoking examples from major brands, and shared numerous experiences that helped put the current marketing environment into perspective. Montreal being a billingual city brought up some interesting questions as well....
  3. When you have multiple interests or audiences, figuring out what the best approach is can be tricky! My advice was listen to what your audience wants, identify what your purpose is and provide content that aligns with your audiences needs and interests, and your brand. The English / French question is tricky, however Mark shared a story of a blogger in France, who only blogged in French, through a friendship and alliance created with Mark, he found a place for his content in English. Extending his reach to new markets, while still respecting the audience on his own French blog.
  4. How Does the Social Web Change Previous Views On Influence?

  5. Social Meex Content Marketing and Collaboration
    Social Meex Content Marketing and Collaboration
  6. @markwschaefer heatingup the convo:social media, marketing&people. "It's always a good sign when..." #contentmtl
    @markwschaefer heatingup the convo:social media, marketing&people. "It's always a good sign when..." #contentmtl
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