Here they are – last minute marketing campaign ideas along with tips, ideas and resources.
Hubspot, Twitter, Google and SBA Twitter, Google, Hubspot, Infusionsoft, Hootsuite, CEO and President of GrowBiz Media Rieva Lesonsky and SCORE got together for a Twitter chat on last minute holiday marketing ideas. Here is the best from an hour long chat.
1. Marketing Advice for Holidays
A1. Don't spread yourself too thin. Try to do 1 marketing idea well. Check out our blog for ideas: http://owl.li/EObwa #SmallGoesBig
A1: Blog about what people want to read, even if it's not your normal content. Ex: http://hubs.ly/y0kf6T0 #SmallGoesBig2. Stand Out On A Budget
A2: Connect with bloggers, owners, brands etc. that compliment your business. Work with them on a collaboration or promotion. #SmallGoesBig
A2: It costs nothing to say thank you to customers. Tech aside - pick up the phone. Or send a written postcard. #SmallGoesBig- A2. Check out SBA's blog, "7 Holiday Marketing Tips on a Limited Budget" http://owl.li/EOcDw #SmallGoesBig
A2: Facebook Ads are a great marketing tool that can be effective for as low as $5-$10/day #SmallGoesBig3. Holiday Marketing Resources
A3: The Google #SmallBiz Community ( http://g.co/gsbc ) has a ton of resources and experts to answer your questions. #SmallGoesBig
A3. Download our mobile app for Tweet suggestions, Twitter Ads strategies, tools & exclusive events. https://blog.twitter.com/2014/the-new-twitter-small-business-planner … #SmallGoesBig- A3: The Ecommerce Guide to Holiday Shopping is another great resource: http://hubs.ly/y0kf3C0 #SmallGoesBig
- A3: And when you're thanking your customers, our holiday ecards can help too: http://hubs.ly/y0kf4w0 #SmallGoesBig
- Tip: You can also use handwritten letter writing services (like MailLift) to send handwritten holiday cards from within your CRM and marketing automation tools (Hubspot, Infusionsoft, Salesforce and more)
A3. Boost your results for holiday sales: 5 Social Media Campaign Ideas for Small Businesses http://ow.ly/EOdoL #smallgoesbig
A3 Check out ‘10 Tips to Fill Holiday Shopping Carts’ http://qub.me/nfVaVp by @pfunder of @GoDaddy #SmallGoesBig4. Measure The Success Of Online Marketing
- A4: For help setting and measuring goals, check out our campaign tool kit: http://hubs.ly/y0kf5K0 #SmallGoesBig
- A4: Start thinking about measuring BEFORE you start. Create a clear picture of what success looks like to you. #SmallGoesBig
5. Holiday Promos
- A5: Tendencies are to discount your products & services. Look for ways to add more value & charge full price or even more $$ #SmallGoesBig
- A5. SBA's blog "How to Use Coupons to Promote Your Biz" offers tips for coupon promos: http://owl.li/EOfgk #SmallGoesBig
A5: Tips on how to create an irresistible holiday promo offer: http://ow.ly/EOgZE -- #SmallGoesBig #SmallBiz- A5: All my tips and advice on #blackfriday & #cybermonday are posted in this @MarketingProfs article: http://goo.gl/kLWpKd #SmallGoesBig
- A5. For promos, plan ahead & get followers to help spread your offer. Try a Flock to Unlock campaign: https://business.twitter.com/basics/flock-to-unlock … #SmallGoesBig
