The music video for 'Hotline Bling,' Directed by Luti Media's Director X, was just released and it has taken over all social media platforms! From the original video to parodies, dub remakes, GIFs, and memes. People cannot get enough of Drake's interesting choice of choreography.
Director X expresses in multiple interviews that this is the exact reason behind all the attraction. Drake's dance moves were a huge part in planning the success of this video and not a coincidence at all.
X and Drake's keyword to the entire video was 'fun'--the result? Drake hitting that cha-cha and X's brilliant hot pink color scheme. What's more fun than dancing like nobody is watching? Ironically, the entire world is watching and loving every minute.