#GuruChats Storytelling: A Tale of Conversion
Wow, what a chat this has been! A blend of fun and education. We invited a panel of experts to discuss the impact of storytelling on conversions, and we garnered a plethora of insights and advice for brands, marketers, bloggers and storytellers.
- Hello Everyone! Welcome to #GuruChats to discuss "Storytelling - a tale of customer conversion" Let's take a minute to introduce yourself
Q1. Let’s tell the tale. Why marketers use storytelling and what does it achieve? #GuruChats pic.twitter.com/TORDLFDlTO- A1: Storytelling in marketing is about turning 'just content' into a powerful and emotionally moving experience for your audience #GuruChats
- Q1-We tell stories for the same reason we drive on roads: the pathways of stories are already paved in our prospects brains. #Guruchats
- A1a) It's a known fact, people love stories. They've been accustomed to the art of #storytelling since ancient times. #GuruChats
A1. Storytelling can be any marketer's BFF by helping them start meaningful conversation with their audience. #guruchats pic.twitter.com/O3xG82eMfg- A1a Marketing strategy coupled with storytelling helps customers to really engage with your brand message. #GuruChats
- A1b #Storytelling helps humanize your brand and strengthen it with age-old storytelling formulas #GuruChats
#Storytelling helps us break through a tremendous amount of noise and form authentic relationships with our audiences. #GuruChats pic.twitter.com/s61EfllZye- Q1-Stories are ALWAYS about the reader, even a story about ourselves. #Guruchats
- A1: Stories are more memorable as audience do not feel they are being sold to so are more likely to tell the story to others #GuruChats
A1: Use storytelling 2 help customers see the benefits of products/services. Customers put themselves in the story & that sticks. #GuruChats pic.twitter.com/8t3sebihzx- A1b) Marketers use this inherent tradition of storytelling for communication to connect with audiences on an emotional level. #GuruChats
A1c) Unlike outbound marketing, storytelling invites people & welcomes them. It doesn't announce & order! #GuruChats #InboundMarketing pic.twitter.com/V515UmUklW- A1. Storytelling reaches people on a completely different level because stories touch the heart. People can relate to stories. #GuruChats
- A1. I think marketers use storytelling to appeal to there ideal customer. It gives a more human/authentic feel to marketing #Guruchats https://twitter.com/LogoDesignGuru/status/842028870589018112 …
- A1: But getting a story to sound authentic and not forced is very hard. The story must expose your 'soul' and be believable #GuruChats
- A1c When viewers are ready to engage, marketers enable them to enter the funnel path for customer conversion. #GuruChats
- A1. Because stories transport people to another place, encouraging understanding and connection with others. #GuruChats https://twitter.com/LogoDesignGuru/status/842028870589018112 …
- Q1-Storytelling arc: Protagonist, antagonist, conflict, climax, resolution. Needed in all stories. #GuruChats
- A1 Marketers use storytelling to keep and capture attention over a long period of time. #guruchats
- Q1-The conflict of a story puts us into problem-solving mode, opening our minds to new possibilities. #GuruChats
- A)m1) #storytelling is why we're all here. Humans have been telling stories since forever, many of them through icons and visuals #GuruChats
