Re-live highlights of Innovation Mission Boston visits to Brightcove, Boston Globe, HubSpot, GateHouse Media and more

The following tweets highlight the visits and top takeaways of the Boston #LMAIM


  1. On Monday, participants share their top goals for the Innovation Mission in the kick-off meeting.
  2. The first visit on the Boston #LMAIM was a trip to Brightcove. Brightcove partners with ESPN, Gannett, Tribune, Vox, and more, to power key elements of their video platforms, from live streaming to ad insertion to OTT and “video everywhere.”
  3. Brightcove notes questions they're tackling today. We explored video ad blocking in our story on the Brightcove visit which you can read here (
  4. Big orange boards fill the Brightcove space.
  5. IM participants had the red carpet rolled out for them during a private dinner with Boston Globe CEO Doug Franklin. Here's our story on the visit.
  6. Day 2 kicked off with a visit to Cxense. Cxense partners with media companies of all sizes to put “big data” to work, driving stronger audience connections and subscriptions.
  7. Personalization was a big topic during the Cxense visit. Our story focused on personalized content.
  8. Our second stop on Tuesday was HubSpot. HubSpot is one of Boston’s biggest tech success stories. The company popularized “inbound marketing” and develops best-in-class tools for building helpful content that drives leads.
  9. HubSpot's three horizons of innovation was a big topic during the visit. We wrote about it here (
  10. The second half of the day was a 4-hour meeting with top executives from GateHouse Media and Thrive Hive.
  11. GateHouse has aquired a host of companies over the last three years including Halfiax Media Group, the Providence Journal and the Columbus Dispatch.