BACKGROUNDSession Summary: If we agree that science communication is essential for helping people make the best possible decisions, and we genuinely believe that the consequences of failing are severe – illness, death, catastrophe – then we must look to every available source of expertise that can improve our communication work. This is particularly urgent given how easily and inadvertently well-intentioned efforts can harden opinions, reinforce misperceptions, and deepen existing divides. That means looking not only to the work of storytellers, artists, and journalists, but also to the researchers who study communication. As a group, we’ve been skeptical: dense texts, terrible presentations, and questionable findings make us question the legitimacy of these ideas, or at least the return on investing in them. This Q&A session will focus on plain talk about what we really know, why paying attention to this research matters, and how we might apply it.Co-Moderators:Liz Neeley - Assistant Director of Science Outreach at COMPASS. Trains researchers in science communication.Louie Rivers III - Assistant Professor in Forestry and Environmental Resources at NC State University. Studies risk, judgment, and decision-making processes in minority and marginalized communities.
CONTEXTIn January 2013, Liz co-led a ScienceOnline session on the "deficit model of science communication" with John Bruno.
- Video available as well, see http://scienceonline.com/live/?id=17 …
- In September 2013, Routledge released Effective Risk Communication. Louie co-edited this volume, and Liz contributed Chapter 9 - Risk Communication in Social Media.
- In August 2014, Liz co-organized ScienceOnline Climate with Jamie Vernon. She organized and moderated the plenary session on day 2, "Credibility, Trust, Goodwill, and Persuasion"
- In February 2014, Liz wrote up a blog post summarizing where we are and the impetus for this session.
THE SESSIONPlease note, one of our goals in this session was to ask for citations to the literature that supports claims or arguments we might make to each other. Much of this is in closed-access journals. We are embedding links as possible, but encourage you to install the OA Button to help track where paywalls are limiting access to information. OA Button