The Future of Digital Media

On Sept. 29, 2014, in celebration of dedication day for the Newhouse School's Dick Clark Studios and The Alan Gerry Media Innovation Center, a digital media symposium was held to discuss the future of digital storytelling.

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  1. The panel featured: Kristina Hahn head of Consumer Packaged Goods at Google; Larry Hryb Xbox Live director of programming for Microsoft; Mitch Gelman vice president of product for Gannett Digital; and Ed Wise senior vice president of Turner Digital Ad Sales with special focus on branded entertainment. Dan Pacheco, Horvitz Chair of Journalism Innovation at Syracuse University moderated. 
  2. Kristina Hahn of Google began the discussion with statistics on internet usage.
  3. Kristina Hahn discusses YouTube as an untapped media outlet. 
  4. Ed Wise talks about branded content and the success of FunnyorDie.com in creating content that captures an audience. 
  5. Ron Burgundy's Colleagues Come Clean
  6. For Mitch Gelman, Gannett Digital, the key is finding "the next front porch," new ways to use media to engage young readers. 
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