- The panel featured: Kristina Hahn head of Consumer Packaged Goods at Google; Larry Hryb Xbox Live director of programming for Microsoft; Mitch Gelman vice president of product for Gannett Digital; and Ed Wise senior vice president of Turner Digital Ad Sales with special focus on branded entertainment. Dan Pacheco, Horvitz Chair of Journalism Innovation at Syracuse University moderated.
- — Scott Kevy (@ScottKevy)Mon, Sep 29 2014 13:07:55
- Kristina Hahn of Google began the discussion with statistics on internet usage.
- — Journovation SU (@JournovationSU)Mon, Sep 29 2014 13:13:30"When I sat here at Newhouse, Google did not exist. And we've now evolved into a robust search engine." - Kristina Hahn #fdmedia
- — Newhouse School (@NewhouseSU)Mon, Sep 29 2014 13:17:07
- — Max Antonucci (@DigitalMaxToday)Mon, Sep 29 2014 13:16:24This talk of rising mobile searches + more focus on user engagement and conversations makes me worry Siri will soon rule us all... #fdmedia
- Kristina Hahn discusses YouTube as an untapped media outlet.
- — Lauren Cavalli (@LaurenCavalli)Mon, Sep 29 2014 13:39:22
- Ed Wise talks about branded content and the success of FunnyorDie.com in creating content that captures an audience.
- — Rachel Bangser (@rachelbangser)Mon, Sep 29 2014 13:56:42Huge changes in advertising by creating funny, meaningful, well-crafted content and letting the internet have its way with it. #fdmedia
- — Journovation SU (@JournovationSU)Mon, Sep 29 2014 13:56:10
- — Lauren Cavalli (@LaurenCavalli)Mon, Sep 29 2014 14:04:32
- For Mitch Gelman, Gannett Digital, the key is finding "the next front porch," new ways to use media to engage young readers.
The Future of Digital Media
On Sept. 29, 2014, in celebration of dedication day for the Newhouse School's Dick Clark Studios and The Alan Gerry Media Innovation Center, a digital media symposium was held to discuss the future of digital storytelling.
byLauren Cavalli 453 Views