New Media vs Traditional Media.

Is it no surprise that new media is having an enormous impact on traditional print and broadcast media. How we consume news is changing everyday due to new media and new technologies.


  1. Traditional media refers to tools used to broadcast information before the arrival of new media channels. Examples of old media include radio, television, and print. New media however is an all inclusive term for any form of communication made possible via information technology. The biggest difference between traditional media and new media is speed. New media allows information to be shared and content modified instantly. There are no restrictions regarding space or printing times with new media formats and it is convenient with access present on the majority of phones, computers and tablets. Consuming news has become a shared social experience. The article below outlines how blogs and social media relate and differ from the traditional press. 
  2. But what does new media mean for traditional media? The following video outlines that although traditional media is fading people will always crave news.
  3. The future is bleak for traditional media
  4. Social media is essential to the debate regarding traditional media vs new media. Social media platforms play a key role in the rise of new media over traditional media. Facebook, Twitter, YouTube, LinkedIn, Google+ are just five of social media platforms available on the internet today. Each social media platform has its own personality and role to play. Twitter for example passes along information that is considered to be of importance or breaking news. YouTube allows people to view and share videos from all over the world. Stories on social media platforms gain traction extremely quickly but also leave just as quick. Just as news consumers don't spend long any website; social media doesn't spend long on any one story. 72% of lead stories on Twitter last just twenty-four hours. The following video outlines the role of social media revolution that the world is experiencing.
  5. Social Media Revolution 2 (Refresh)
  6. New media has also lead to the creation of citizen journalists. Citizen journalism refers to private individuals reporting information/news. This can be in many formats such as a podcast or blog and can include images, audio and video. According to media expert Jay Rosen citizen journalists are the people formally known as the audience. He has been one of the earliest advocates and supporters of citizen journalism. Citizen journalism is a power shift from the people who produce news to the consumers of news.The internet has provided people with the ability to share information worldwide. This power shift from large media corporations to individuals is causing somewhat of a distress. It is argued that citizen journalists can be preoccupied with speed rather than accuracy. Information provided by citizen journalists may not be verified like the information provided by traditional newspaper and television networks. But what does citizen journalism mean for the future of journalists? According to the Pew Internet & American Life Project media enthusiasts consider citizen journalism quite a different “craft” to the work of journalists. Only 34% of bloggers consider blogging as journalism, 56% admitted they do not spend extra time verifying facts that they intend to use. Jeff Jarvis, a new media expert states that 

    "the architecture of journalism is beginning to mimic the Internet, in that journalists are becoming curators of a conversation that would go on without them". 

    While there are major differences between citizen journalism and traditional journalism and the debate continues over the future of journalism at the end of the day “the users are deciding what the point of their engagement will be –what application, what device, what place” according to Tom Curley, CEO of the Associated Press.

    Below is the trailer of a new documentary that explores the role of citizen journalism. It concerns Occupy Wall St and exhibits the power of new media in particular social media. #whilewewatch explores how social media and live-streaming social media platforms play a key role in the rise of new media over traditional media.
  7. There is no doubt that worldwide use of new media is having a profound impact on traditional print and broadcast media.Newspapers are losing and/or going out of business. From the period of January to June of 2011 there was a noticeable decrease in the sales of national and local Irish newspapers, for example The Irish Independent fell by 7.4%, Irish Examiner was down 7.1%,and The Irish Times fell by 4.5%.The Sun's Sunday edition is another example of a newspaper experiencing a decrease in sales.
  8.  But despite this social media expert Jeff Bullas argues that rich content still plays a vital role. Jeff writes on his blog that,

    “the content rich sites continue to be a place where consumers spend the majority of their online time and provide an environment for brand marketers to reach and engage with consumers despite the emergence of  community sites like Facebook, LinkedIn and MySpace.”

  9. Similar to this The Guardian newspaper states that the digital divide seems to be disappearing and that readers of the Guardian who now read the newspaper online still want quality journalism but on a wider range of platforms. Charlie Beckett writes of how "the Guardian enthusiasts are eager to support the journalism they love"

  10. Afterall many traditional media institutions are embracing new media methods in order to survive. According to Peter Osnos, a writer for The Atlantic 

    "what were once simply great newspapers, magazines, television, and radio are now websites with all the trappings, and that's where the audiences seem to be headed in droves."

    Media institutions are expanding their platforms to suit the readers some of these include big names in traditional media such as the New York Times, NPR, CBS and The Economist. While new media is having a major impact on traditional media in the words of  the Wall Street Journal's Alan Murray "What we are trying to do is serve our readers in any media and on any platform that they want us on." The survivors will be those who learn how best to make that happen." The full article by Peter Osnos can be found below.