Simple Ways to Massively Increase Content

Kaila Garrison (Oracle Marketing Cloud) and Lyndsay Iorio Signor (NBC Sports) discuss how to increase your marketing efforts through content marketing. South by Southwest - #content123 March 13, 2015 11:00 a.m. - 12:00 p.m.

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  1. My sketchnotes:

  2. Notes collected from the session hashtag:
  3. Trying to be amazing is not a scaleable strategy. You need to focus on what the audience needs and be useful to them.
  4. The math for content marketing: content categories X personas X sales funnel stages = the number of content pieces you should be aiming for. Obviously, creating this much content is impossible.
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