Screw Email! Why the Clever Comms Are Handmade - SXSW Recap

Friday, March 11, 2016 - 12:30 p.m. - 1:30 p.m.


  1. Presented By: Max Maclean and Ran Stallard
  2. Session Description:

  3. If we’d handwritten and posted this information, you’d be up to 3300% more likely to open it than if we’d just emailed. ‘Handmade’ could be the next big marketing trend. Why? Handwritten materials have an astonishing opening rate (98%), an equally silly read rate and they ooze two things digital lacks: personality and worth. Using original research, interviews with entrepreneurs and live experiments we’ll expose the theory behind handmade communications and explain how UK start ups are beginning to monetise it; including one which aims to only employ ex-cons and the homeless. Explore how the future of marketing could be rooted in the past with an O&M London Creative Team.
  4. My sketchnotes:

  5. Notes gathered from attendees: