Same Time Zone, Unique Challenges: Rio ‘16 Preview - SXSW Recap

March 14, 2016 - 11:00 a.m. - 12:00 p.m.


  1. Presenters: Brian Gordon (USOC); Christopher Curtain (VISA); Danielle Kantor (Blue State Digital); Rick Cordella (NBC Sports)
  2. Session Description:

  3. More people watched the Women’s World Cup in 2015 than the NBA finals. What does that mean for brands leading up to the Olympic Summer Games in Rio this summer? What lessons can be learned from world events since the 2014 Winter Games at Sochi? How will fans be engaged? How should you think about capitalizing on second-screen attention? What’s the creative that will break through?
  4. As brands, sports companies, and organizations look ahead to the Summer Games, get a preview of how the US Olympic Committee, NBC Sports, Visa, and digital strategists are preparing to capitalize on global digital attention and learn how to make the most of your organization’s own moment.
  5. My sketchnotes:

  6. Notes gathered from attendees: