Project Loxodo: Can Tech Drive Reader Engagement? - SXSW Recap

March 12, 2016 - 11:00 a.m. - 12:00 p.m.


  1. Presenters: Martin Baron (Washington Post); Shailesh Prakash (Washington Post)
  2. Session Description:

  3. A behind-the-scenes look at the upcoming PROJECT LOXODO, code name for the predictive analytics platform being built by The Washington Post. Loxodo will aim to use big data to predict performance and offer writers and editors real-time analysis across a wide variety of data points, with the goal of enhancing the reader experience and deepening reader engagement. The Post’s CTO and executive editor will discuss how analytics work in a modern newsroom, and how data can help personalize the reader experience and maximize the impact of journalism.
  4. My Sketchnotes:

  5. Notes from attendees: