Behind the Social at PBS' Largest Content Provider

Hannah Auerbach (Antiques Roadshow), Molly Jacobs (American Experience), Olivia Wong (Masterpiece - including Downton Abbey), and Tory Starr (PRI's The World) share the secrets behind social media marketing for WGBH Boston. South by Southwest - #WGBHsocial March 13, 2015 3:30 p.m. - 4:30 p.m.

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  1. I've always been a fan of PBS's social efforts and their presentations at SXSW. This year did not disappoint.
  2. My sketchnotes:

  3. The slidedeck:
  4. Notes collected using the social media hashtag:
  5. Here are some basic tips that everyone knows - with an extra PBS spin to take them further.
  6. #1. Know your audience.
  7. #2. Have a unique voice.
  8. #3. Plan ahead.
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