Project Can Do

Round up of posts and tweets from Project Can Do and the very first S Series Combine Gold Key Tour


  1. The Concept - Break the Guinness Book of World Record for the biggest can structure with a life-sized statue of a new S Series Combine. 
  2. Behind the scenes of Project "CAN DO"
  3. John Deere promoted the project through Facebook, allowing fans to create a virtual can of their own. For each virtual can created, John Deere would offer a real can to the River Bend food bank.
  4. The entire project underscored how John Deere is helping farmers feed and clothe a growing population. 
  5. Jen Hartmann, @jenalyson on Twitter and PR Coordinator for Harvester Work, shared pictures in progress on Twitter.
  6. And other John Deere employees helped share the word. 
  7. And a live video stream gave everyone a chance to watch the progress remotely. 
  8. Social media helped share the project with people around the globe, including Australia, and the message continued to spread.
  9. John Deere employees were among the volunteers who helped build the machine, and the livestream from the CanCam helped involve a remote audience.