The Retail & ESN Advantage with Guest Rachel Duran - June 2, 2016

We enjoyed a conversation with Rachel Duran on June 2, 2016 about using ESNs in retail businesses. Below is the archive of that chat.

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  1. The questions for today's chat:
    1. What are the biggest problems in retail that can be solved with an #ESN?
    2. Who has the most to gain with an #ESN in retail – customers, sales, support, etc. Why?
    3. What are the best #ESN usages in retail? How do you ensure engagement?
    4. What are some of the challenges (or pitfalls) of a retail #ESN? How can you avoid them?
    5. How do you define success? What metrics can be used?
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